Product Growth Lead (Referrals & Viral Loops) at AIOS — Remote, $200k-$400k/yr + 0.15%-0.50%

Responsibilities

• Overall: You’ll build viral loops that cause customers to bring in other customers. You’ll measure this primarily via 30-Day K Factor.
• Referrals : You’ll understand our existing referral program, then rapidly improve it via experiments. It’s not unlikely you rip it up to rebuild the foundations.
• Pull Virality : Create product experiences that are better when customers invite friends.
• Push Virality : You’ll turn our customers’ offline touchpoints into a billboard for the product.
• UGC : You’ll activate real customer stories, screenshots, milestones, and before/afters so our customers organically share content with their friends.
• Product as Marketing : You’ll get imaginative in the freemium experience (e.g. shot-tracking app) to get users into our ecosystem.
• Organic WoM : You’ll get imaginative on what we can be doing to trigger delight and tribal affinity so customers instinctively just want to tell their friends about us.
• Analytics : You’ll make sure everything is tracked. You’ll own the decision on what stack to use and guide its implementation.

Requirements

• Experience : Either you have 5+ years in product growth in high-growth D2C companies, with clear ownership of referrals & viral loops…or you’ve founded a viral social app and built this from the ground-up. I have a strong preference for people who understand & enjoy the scary speed of a high-growth startup.
• Analytics : You’re maniacal about your metrics. You care a weird amount about your analytics stack.
• Experiments : You’re proactive when crafting experiments and have a clear process for generating & prioritizing ideas.
• Loops : If you’re not native in consumer loops, you’re ngmi. You think of distribution as a product problem.
• Design : You’re comfortable with design principles & wireframing so can work closely with design to get what you want into pixels.
• Engineering : You’re sufficiently technical so code doesn’t bother you. You see turning your ideas into pixels as part of your remit, not something separate from you.
• Shipping : You’re excellent at leading product from idea to prioritization to launch to success. You don’t easily get blocked.
• Zest : You just get consumer. You have strong taste for consumer products and can tell when a flow feels dead, cringe, slow, confusing, or magical.
• Strategy : You don’t get lost in the weeds and you always make sure we’re taking the required big swings. If not you, who?

Preferred

• Agentic : You're a doer. You’ve been pulled into important problems, taken risks, excelled in new areas. You've likely founded something in the past and it’s likely you want to start your own company in the future.
• Background : You likely have technical background (data/engineering/design) mixed with exposure to real-world growth in consumer. You love AI tools because now you can do more yourself.
• Systems : You think in and build out systems. In solving a problem you recognize the underlying system, then focus on improving the system itself to fix the true cause of an issue.
• Team : You hate incompetence as much as me. You run a team of strictly A-players, and you truly mean it.
• Excellence : You’re annoyingly capable at meta skills. You’re an autodidact with impressive speed and resourcefulness. You’re highly organized and can complete multiple projects concurrently. You calmly handle uncertainty and rapidly changing situations.

Benefits

• Healthcare : comprehensive medical insurance (if appropriate).
• Remote : our team is fully distributed across the world and functions fully remotely.
• Personal development : budget for books, courses, coaching.
• Personal wellness : budget for gym, health apps.
• GLP-1s : free membership with a clinic offering GLP-1s.
• Health coaching : free weekly health coaching so you stay healthy.
• Work coaching : free weekly work coaching so you stay sharp + calm.
• Equipment : Macbook & work-from-home equipment provided as needed.
• What are we missing? We're still early so you get to shape our culture.