Responsibilities

• Partner up with product and strategy teams to own the growth strategy for the Exchange (Advanced) vertical.
• Develop stories and campaigns that differentiate our platform in a competitive global market.
• Partner with data, analytics and product to define user personas (e.g. retail traders, crypto newcomers, high-frequency traders) and map tailored journeys for each.
• Lead on creative/copy positioning and brief submission for growth teams to deliver impactful and localised campaigns.
• Work closely with product managers to align on roadmap priorities and customer feedback loops.
• Partner up with the product team to manage the go-to-market planning for feature launches.
• Conceptualise integrated marketing campaigns across in-app, email, web, social, and earned media for UA to execute.
• Partner with marketing, growth and product teams to ensure campaigns are timely, scalable, and data-informed.
• Coordinate with local market teams and growth to adapt messaging for region-specific rollouts: localisation across product messaging, local behaviour and competitive landscape.
• Analyze market trends and conduct competitive benchmarking to identify opportunities and threats.

Requirements

• 7+ years of experience in product marketing: ideally crypto or financial background
• Proven success launching and scaling B2C products or platforms and growing adoption and revenue sustainably.
• Excellent communication and copywriting skills: you can simplify complex ideas and tell stories that convert.
• Highly collaborative, with experience working cross-functionally in fast-paced environments. Bias to action.
• Analytical mindset with proficiency in marketing analytics and user research.
• Experience in regulated industries or financial services is a plus.