Responsibilities

• Leads end-to-end launch and sustainment activities for health plan products across multiple brands, markets, and lines of business, serving as the key connector between Product Development and partners in Marketing, Sales, and Communications
• drives membership acquisition and retention by developing sales strategies, managing distribution channels, and delivering compelling product messaging to achieve business goals
• Partner with Product Managers to understand and clearly communicate product features, benefits, and unique selling propositions to internal and external audiences
• Coordinate development of marketing collateral, sales support materials, trainings, and broker/employer presentations to ensure accurate product representation
• Maintain and track product resource materials, ensuring timely and accurate information for Sales, Marketing, Customer Service, and public-facing websites
• Support ongoing product marketing and communication sustainment throughout the full product lifecycle
• Develop and oversee highly visible, cost-effective launch plans for critical lines of business in partnership with Product, Marketing and Sales leaders
• Lead product launch sales distribution strategies to drive membership acquisition and retention
• Collaborate with Sales to deliver relevant tools and resources that accelerate membership growth and support retention efforts
• Develop and deliver marketing training and education for cross-functional Sales and Internal Business teams to drive consistent messaging and brand awareness

Requirements

• Product Go-To-Market Manager II: BA/BS in Marketing, Communications, Business Administration or relevant field, and 8+ years of experience in marketing, marketing communications, sales, field support, or product management with 3-4 years of experience in healthcare or insurance industry; or an equivalent combination of education and experience.

Preferred

• Experience leading and mentoring cross-functional teams; familiarity with AI tools to enhance productivity and decision-making is highly desired

Benefits

• Medical, dental and vision coverage for employees and their eligible family members, including mental health benefits.
• Annual employer contribution to a health savings account.
• Generous paid time off varying by role and tenure in addition to 10 company-paid holidays.
• Market-leading retirement plan including a company match on employee 401(k) contributions, with a potential discretionary contribution based on company performance (no vesting period).
• Up to 12 weeks of paid parental time off (eligibility requires 12 months of continuous service with Cambia immediately preceding leave).
• Award-winning wellness programs that reward you for participation.
• Employee Assistance Fund for those in need.
• Commute and parking benefits.