Responsibilities

• Partner with Product Managers to understand and clearly communicate product features, benefits, and unique selling propositions to internal and external audiences
• Coordinate development of marketing collateral, sales support materials, trainings, and broker/employer presentations to ensure accurate product representation
• Maintain and track product resource materials, ensuring timely and accurate information for Sales, Marketing, Customer Service, and public-facing websites
• Support ongoing product marketing and communication sustainment throughout the full product lifecycle
• Develop and oversee highly visible, cost-effective launch plans for critical lines of business in partnership with Product, Marketing and Sales leaders
• Lead product launch sales distribution strategies to drive membership acquisition and retention
• Collaborate with Sales to deliver relevant tools and resources that accelerate membership growth and support retention efforts
• Develop and deliver marketing training and education for cross-functional Sales and Internal Business teams to drive consistent messaging and brand awareness
• Provide advanced marketing consultation to Marketing and Sales divisions on high-profile projects
• Ensure brand messaging is consistently incorporated across all projects and aligned with overall marketing and sales strategies

Requirements

• BA/BS in Marketing, Communications, Business Administration or relevant field, and 8+ years of experience in marketing, marketing communications, sales, field support, or product management with 3-4 years of experience in healthcare or insurance industry; or an equivalent combination of education and experience.
• Business aptitude with knowledge of the healthcare, health insurance, and/or employee benefits industry
• Expertise in product marketing/go-to-market principles with a track record of successful campaigns that balance consumer needs and business goals
• Strong written and verbal communication skills, including executive-level documents and presentations for diverse audiences
• Effective project management skills with the ability to manage multiple complex projects and deadlines simultaneously
• Ability to work within cross-functional teams or independently to navigate complex organizational issues with diplomacy and persuasiveness
• Advanced knowledge of health insurance products, delivery channels, marketing/sales processes, and rating methodologies
• Strong analytical skills to quantify market opportunities and measure the effectiveness and ROI of go-to-market activities
• Proficiency in traditional and non-traditional marketing communication strategies, tactics, and ROI measurement
• Demonstrated innovation tied to execution, including understanding of operational, political, and public impacts of multi-market product launches

Preferred

• Experience leading and mentoring cross-functional teams; familiarity with AI tools to enhance productivity and decision-making is highly desired

Benefits

• Medical, dental and vision coverage for employees and their eligible family members, including mental health benefits.
• Annual employer contribution to a health savings account.
• Generous paid time off varying by role and tenure in addition to 10 company-paid holidays.
• Market-leading retirement plan including a company match on employee 401(k) contributions, with a potential discretionary contribution based on company performance (no vesting period).
• Up to 12 weeks of paid parental time off (eligibility requires 12 months of continuous service with Cambia immediately preceding leave).
• Award-winning wellness programs that reward you for participation.
• Employee Assistance Fund for those in need.
• Commute and parking benefits.