Responsibilities

• Contribute to the overall strategy and performance of the console audio portfolio, supporting revenue growth and market share expansion.
• Develop and drive global marketing plans and comprehensive product launch plans for assigned product lines; present to internal stakeholders and drive execution at a detailed level.
• Support product marketing and management functions across positioning, pricing, and lifecycle management for assigned product lines.
• Support go-to-market planning and execution, ensuring timely and impactful launches across regions in close partnership with regional cross-functional teams.
• Support First Party Licensing initiatives and drive partner co-marketing plans to expand product reach and brand visibility.
• Conduct market analysis, competitive benchmarking, and product comparisons to inform strategy and positioning, and stay current on market and competitive offerings.
• Partner with Product and Engineering teams to ensure competitiveness and market relevance.
• Collaborate with Sales and Channel Marketing to support sell-in, sell-through, and channel activations.
• Execute campaigns, promotions, and launches aligned with brand and business objectives, and deliver on-time marketing assets across sales and communications channels.
• Work with creative, digital, social, esports and influencers teams to deliver engaging content and campaigns, and drive creative strategies including packaging, advertising, web content, merchandising, and promotions.

Requirements

• Minimum of 3 years of product management and marketing experience in consumer electronics industry; streaming product line marketing experience highly preferred with experience in gaming a big plus.
• Experience developing and overseeing the execution of marketing plans.
• Experience with console consumer electronics sales channels: retail, direct, online and distribution.
• Able to write marketing copy and provide design direction on creative, including digital marketing, web merchandising, print ads, video, graphics, etc.
• Has previously developed detailed marketing plans and was involved in articulating the strategy and requirements for success.
• Work independently, prioritize, and handle multiple tasks and projects concurrently.
• Strong administrative, organizational, and communication skills include the ability to successfully interact with executive management.
• Preferred experience in working in a Global company with multiple stakeholders across different countries and time zones.
• Must have Microsoft Office Experience: Word, Excel, Outlook, PowerPoint
• Education & Experience: College degree in marketing or other related discipline or equivalent experience.