Product Content Strategy Manager

Responsibilities

• You will be the single owner of product, technical, service, and sales education content across the portfolio.
• The Content Vision: One prioritized content roadmap across all six brands, built on business priorities, launches, and real customer needs.
• Discoverability: Content standards and structure that perform in traditional search and in AI-powered discovery (SEO, AEO, and GEO).
• The Systems: How content is organized, managed, and delivered across websites, sales tools, distributor platforms, and internal systems.
• A Content-Creating Team: Two Product Trainers you will develop into technical content creators who extend their expertise far beyond the classroom.
• Set the Direction: Develop and own the content strategy across all JPW brands, including SEO and AI-powered discovery (AEO and GEO).
• Identify content gaps, define target audiences, and choose the right formats and channels for maximum reach and impact.
• Integrate product training into the broader content strategy for sales teams, distributors, and end users.
• Build the Engine: Define how content is organized, managed, distributed, and accessed across every channel.
• Evaluate and recommend content management, learning, and enablement technologies.

Requirements

• Education: Bachelor's degree in Marketing, Communications, Business, or a related field, or an equivalent combination of education and experience.
• Experience: 5+ years in content strategy, content operations, product marketing, or sales enablement, preferably in technical or industrial markets, with a track record of prioritizing content across multiple brands or product lines.
• Leadership: 2+ years leading and developing teams.
• Search and Discovery: Understanding of SEO, AEO/GEO, and AI-powered content discovery, including structured content, metadata, and optimization.
• Strategy to Execution: Proven ability to set strategy, prioritize, lead cross-functional execution, and translate complex technical products into clear content.
• Content Technology: Experience with CMS, digital asset management, learning platforms, or sales enablement tools, plus a working grasp of distribution, digital channels, and analytics.
• Training and Enablement: Working knowledge of product training strategy. Building training content (instructional design, e-learning, or how-to videos) is a strong plus; hands-on training delivery is a plus, not a requirement.
• Industry Know-How: Industrial products, manufacturing, durable goods, or tools experience strongly preferred.
• Communication: Ability to influence stakeholders across Marketing, Product Management, Sales, and Service.
• Work Arrangement: Hybrid role based in Nashville, TN.

Preferred

• Hands-on training delivery is a plus; Building training content (instructional design, e-learning, or how-to videos) is a strong plus; hands-on training delivery is a plus, not a requirement.

Benefits

• Competitive Pay + Annual Bonuses
• Comprehensive Benefits (medical, dental, vision, life, disability, telehealth from Day 1)
• Retirement Plans & Employer Contributions
• Generous PTO + Paid Holidays
• Career Development & Learning Opportunities
• Team Member Appreciation Events
• A Culture That Values Integrity, Teamwork & Innovation