Product Communications Manager

San Francisco, CA (On-site)

$152K/yr – $209K/yrMid Level6+ years expFull time

Posted 13 hrs ago

Job Summary

Own external communications strategy for product launches, OSS portfolio, and developer storytelling, driving multi-channel campaigns and thought leadership across the Vercel stack.

  • Own multi-channel product and OSS launches, narratives, and thought leadership for developers.
  • Align executive and maintainer storytelling with community signals and open source momentum.
  • Lead cross-functional programs with engineers, PMs, and content teams to engage developer audiences.

Job Description

Responsibilities

  • Product Launch Strategy: Own external comms for product announcements and updates across the Agent Stack (AI SDK, AI Gateway, Workflow, Sandbox, Connect, Chat SDK, eve) and Core Platform (Security, CDN, Fluid Compute, Observability, CI/CD), as well as v0, Vercel Agent, Vercel Plugin, and Domains — driving awareness, consideration, and thought leadership for each.
  • OSS Portfolio Oversight: Oversee communications for Vercel's open source frameworks, with a concentration on Next.js, tailoring your approach to the maturity and audience of each project and keeping a voice that feels native to developer communities rather than corporate marketing.
  • Narrative & Positioning: Build thought leadership narratives around how Vercel's products fit together — and where they sit in the broader infrastructure and framework landscape.
  • Owned & Social Content: Develop owned content, social content, and campaigns in partnership with Content Engineering that engages both commercial and developer audiences.
  • Community Support: Stay close to the pulse of the open source community and proactively look for opportunities to support it, whether that's amplifying a contributor, responding to a moment, or spotting a story before it breaks.
  • Community Programming: Partner with DX Engineering's community team on programming, conference participation, and activations that put Vercel's product and OSS work in front of the right audiences.
  • Executive & Maintainer Thought Leadership: Build the public thought leadership profiles of Vercel's product and engineering leadership, and elevate the stories of the open source maintainers behind key projects.

Requirements

  • 6-8 years of experience in communications, PR, or product marketing, with direct exposure to developer tools, infrastructure, or technical products.
  • Strong writer and storyteller who can translate technical work — product or open source — into narratives that resonate with developers and the market, without oversimplifying or overselling.
  • Comfortable working directly with engineers, PMs, and technical leadership, and skilled at pulling a story out of people who don't think of themselves as storytellers.
  • Experience managing multi-channel, cross-functional programs, with an instinct for what performs with developer audiences.
  • Familiarity with the frontend/JavaScript ecosystem (Next.js, frameworks, runtimes, and adjacent tooling) is a strong plus.
  • Self-directed and comfortable owning a program end-to-end in a fast-moving environment with a lot of surface area.

Preferred

  • Have genuine fluency in open source culture — you understand what motivates maintainers and contributors, and know the difference between a community that feels engaged and one that feels marketed to.
  • Have contributed to or been active in an open source community yourself, as a maintainer, contributor, or engaged participant.
  • Have interest in and proficiency with using agents in your workflow.

Benefits

  • Competitive compensation package, including equity.
  • Inclusive Healthcare Package.
  • Learn and Grow - we provide mentorship and send you to events that help you build your network and skills.
  • Flexible Time Off.
  • We will provide you the gear you need to do your role, and a WFH budget for you to outfit your space as needed.

Vercel Corp

Vercel Corp is an investment management company based out of 23975 Park Sorrento, Calabasas, California, United States.

Calabasas, California, USA
1 employees

Salaries

Posted range

$152K/yr – $209K/yr

Taken straight from the job posting.

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Product Communications Manager

Vercel Corp · San Francisco, CA · On-site