Responsibilities

• PR Strategy: Build and lead ShopMy's earned media strategy, both holistically and by channel—targeting relevant media for Brands, Creators, and Shoppers.
• Story & Channel Development: Identify the right stories, audiences, spokespeople, and channels—from traditional press and podcasts to speaking opportunities and executive social.
• Media Relations: Bring trusted relationships with influential reporters and editors across business, technology, marketing, retail, fashion, and culture and invest in building our existing relationships.
• Executive Strategy: Develop thought leadership strategy and platforms, draft talking points and quotes, schedule and prep for interviews and speaking opportunities for founders and executives.
• Data & Launch Storytelling: Turn proprietary insights, product launches, partnerships, and milestones into repeatable media moments.
• Rapid Response and Crisis Management: Proactively plan for situations requiring crisis management. In the moment, manage inbound press, timely commentary, and communications around sensitive situations.
• Operations & Management: Build and scale ShopMy’s PR function, managing relationships with external PR agencies and leading the hiring of junior talent as necessary.

Requirements

• Relevant Experience: 8-10+ years in communications, with a specialty in earned media, ideally across agency and in-house roles.
• Media Relationships: Strong relationships in at least two of these areas: business and trade, creator and technology, or consumer and lifestyle.
• Editorial Judgment: A strong instinct for what makes a story timely, relevant, and credible.
• Brand Judgment & Taste: Strong instincts for whether a story is not only timely and relevant, but right for our brand, reflecting what we stand for and the level of taste and cultural credibility we want to be known for.
• Writing Excellence: An exceptional writer across pitches, executive briefs, quotes, bylines, and social content.
• Strategic Operator: Able to set strategy while remaining hands-on with pitching, writing, and relationship development.
• Builder Mindset: Comfortable advising senior leaders and building a communications function from the ground up.
• Industry Fluency: Experience in technology, fashion, beauty, retail, performance marketing, or the creator economy.

Benefits

• Equity in ShopMy - Every employee is an owner; all roles receive equity
• Monetize Your Influence - Every employee builds and grows their own ShopMy page
• 401(k) with Company Match - 3% employer contribution, fully vested
• Healthcare Coverage - Medical, dental & vision benefits, including a 100% employer-paid medical option and dependent coverage
• Mental Health Support and More - We offer employees and their dependents virtual mental health support, urgent care, and primary care visits at no cost
• Flexible PTO - Take the time you need, including your birthday off
• 13 Company Holidays
• 14 Weeks of Paid Parental Leave
• Remote-First Culture with an NYC HQ - Some teams may have different location requirements
• Workplace & Wellness Stipends - Support for wellness, home office needs, and a Wellhub membership