Responsibilities

• Set the vision, strategy, and roadmap for Magic’s portfolio of new-player and acquisition-focused products.
• Create a connected journey from initial awareness through learning, first purchase, repeat play, community participation, and long-term engagement.
• Develop product concepts that expand Magic’s appeal, including among audiences historically underrepresented in tabletop gaming.
• Explore new play patterns, product forms, price points, partnerships, and channels. Lead introductory products, custom acquisition offerings, solo experiences, and other innovations.
• Define product requirements, key selling points, learning goals, and measures of success. Communicate the vision clearly to teams and partners.
• Lead collaboration across Product Strategy, Game Design, Creative, Digital, Play, Commercial, Retail, Marketing, and Consumer Insights.
• Use playtests, player research, market trends, gameplay data, and product performance to guide decisions. Develop, test, and scale promising ideas.
• Connect physical products with digital learning, Magic: The Gathering Arena, organized play, retail, and community experiences.
• Balance accessibility and excitement with authentic Magic gameplay, customer value, profitability, licensing needs, and operational requirements.

Requirements

• 5 or more years of experience in product design, game design, consumer product innovation, or retail within hobby gaming or a related field.
• Experience developing products or experiences focused on customer acquisition, onboarding, learning, or audience growth.
• Knowledge of Magic: The Gathering and the trading card game category, including tabletop and digital play.
• Understanding of how players discover, learn, purchase, and build communities around games.
• Experience leading cross-functional work and gaining support from partners across different disciplines.
• Ability to turn player research, market information, and product data into clear decisions and product recommendations.
• Clear communication and presentation skills, including experience aligning teams around a shared vision.
• Experience with intellectual property, licensing, or external partnerships.
• Comfort working through ambiguity, testing new ideas, and changing direction when evidence supports a better approach.
• Empathy for new players and an understanding of the barriers that can affect learning, participation, and belonging.

Benefits

• Health & Wellness
• Time Off to Recharge
• Financial Well-being
• Life & Family Support
• Volunteer and Community Initiatives
• Learning & Development
• Exclusive Perks