Private Label Program Manager

Aurora, IL (Unknown)

$80K/yr – $90K/yrMid Level3+ years expFull time

Posted 7 months ago

Job Summary

Drive private-label product marketing and sales enablement for Shorr Packaging’s stock packaging program, aligning GTM and pipeline growth with cross‑functional teams.

  • Own go‑to‑market and enablement initiatives linked to private‑label outcomes.
  • Must-have: 3-5 years in B2B marketing/program management experience
  • Standout: Experience building campaigns and messaging that expand private‑label visibility

Job Description

Responsibilities

  • Market & Program Foundations: Build a comprehensive understanding of the stock packaging value proposition, product portfolio, and internal processes.
  • Market & Program Foundations: Develop foundational expertise in the stock packaging market, including major industry suppliers and competitive dynamics.
  • Market & Program Foundations: Establish a consistent sales engagement cadence with representatives.
  • Market & Program Foundations: Create targeted end‑user prospect lists and develop an implementation schedule for outreach.
  • Market & Program Foundations: Collaborate to set initial pipeline expectations and revenue‑growth targets.
  • Sales Training & Enablement: Train and educate the commercial team on the stock packaging program, including market opportunities, product positioning, and competitive advantages.
  • Sales Training & Enablement: Provide ongoing enablement through tools, resources, objection‑handling guidance, and product knowledge.
  • Sales Training & Enablement: Engage consistently with Account Executives and National Accounts to advance opportunities and remove obstacles.
  • Sales Training & Enablement: Lead internal education efforts such as training sessions, playbooks, and knowledge‑sharing to increase program adoption and private‑label mindshare. Partner with sales training team to incorporate into existing programs and playbooks.
  • Private Label Product Leadership: Serve as Shorr’s subject matter expert for the private‑label product portfolio, supporting Sales, Marketing, and Procurement.
  • Private Label Product Leadership: Act as the primary product expert during customer meetings, presentations, and strategic opportunities.
  • Private Label Product Leadership: Identify customer pain points and provide meaningful product recommendations that drive conversion.
  • Private Label Product Leadership: Monitor market trends, competitive activity, and customer feedback to identify product gaps, pricing opportunities, and expansion categories.
  • Private Label Product Leadership: Develop campaigns, promotions, and messaging that expand private‑label visibility and adoption.
  • Private Label Product Leadership: Analyze product‑level data to recommend improvements and inform go‑forward growth strategies.
  • Private Label Product Leadership: Ensure consistent branding and unified standards for packaging and messaging.

Requirements

  • 3-5 years in B2B marketing /program management experience
  • Proven ability to build pipeline and drive revenue milestone
  • Strong go-to-market and sales enablement skills
  • Data-driven with strong analytical capability
  • Excellent cross-functional collaboration with Sales and Product
  • CRM proficiency, Salesforce preferred
  • Travel required for this position is around 30-50%

Benefits

  • Build Wealth: Employee Stock Ownership Plan (ESOP) - Together, We Own It!
  • Shorr Employee Benefits: https://exploreshorrbenefits.mybenefitsapp.com/
  • Competitive base compensation plus targeted annual bonus plan
  • Generous Paid Time off: Vacation, Sick and Floating Holidays along with company holidays
  • Team based Employee Owner company culture
Shorr Packaging Corporation logo

Shorr Packaging Corporation

Shorr is your premium, full-service packaging partner. We have an unmatched ability to optimize holistic supply chain processes, differentiate brands from their competition, and accelerate customer growth. Together we can streamline your processes, increase your output, consolidate your vendor network, and innovate your packaging. We offer innovative packaging products and equipment from industry-leading manufacturers. Product lines include corrugated, carton closure, tapes and adhesives, stretch wrap, shrink wrap, pallet unitization, flexible and protective packaging.We specialize in packaging design, process and procurement methodologies, along with customized automated equipment solutions. Our equipment sales and service team is comprised of expert sales representatives, process engineers and skilled service technicians. Equipment lines include pallet wrappers, case formers, case sealers, shrink wrappers, workstations, bagging and strapping machines.Other core competencies include in-depth consultative reviews along with post-purchase service and support. Shorr Packaging Corp. is geographically positioned with branches, warehouses and distribution centers strategically positioned across the country to best serve your needs.As an employee-owned company, we value every business relationship and will do whatever it takes to ensure success.

Founded in 1922
Aurora, Illinois, USA
573 employees (13 in marketing)

Salaries

Posted range

$80K/yr – $90K/yr

Taken straight from the job posting.

The middle of this range ($85K) is in line with the median base salary for Marketing Manager roles in the United States ($88K).

Marketing Manager median pay in the United States

$88K/yr

Most pay falls between $75K and $105K. Based on 1,169 salaries.

See all Shorr Packaging Corporation salaries

Marketing Team

Marketing Roles Posted (Last 30 Days)
1

Traffic Signals

Monthly Visitors
26.9K
Monthly Google Ads Budget
$4K
Traffic Source Mix
Search
37.5%
Direct
48.1%
Referral
9%
Social
3.4%
Paid
1.7%

Headcount Trend

Current headcount: ~573
Shorr Packaging Corporation logo

Private Label Program Manager

Shorr Packaging Corporation · Aurora, IL · Unknown