Responsibilities

• Social Goaling & Performance Strategy: Own all social goaling and tracking across title, event, and project initiatives with quarterly and annual goal setting and cross-functional alignment.
• Organic & Creator Boosting: Own end-to-end organic social boosting and creator strategy, including agency consolidation and real-time optimization in ambiguous environments.
• Paid Social Creative Optimization: Stand up and own a paid social creative optimization function with testing and benchmarking across titles.
• Platform Relationships: Build relationships with Meta, TikTok, and Google/YouTube and launch programs that unlock organic reach.
• Ad Sales Enablement: Partner with sales to create scalable brand partner packages that honor organic integrity.
• Cross-Org Strategic Alignment: Serve as the strategic bridge between Social, Programming, Marketing, and Theatrical, enabling informed leadership decisions.

Requirements

• 8+ years of professional non-internship marketing experience
• Experience building, executing and scaling cross-functional marketing programs
• Experience communicating results to senior leadership
• Experience driving direction and alignment with cross-functional teams
• Experience using data and metrics to drive improvements
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Experience leading complex programs with significant change impact across organizational boundaries
• Experience in entertainment, streaming, or media marketing
• 6+ years in social media marketing, creator marketing, or digital media strategy
• Experience with social media platforms (Meta, TikTok, YouTube) at both the advertising and partnership level

Preferred

• Experience working cross-functionally and driving decision making among stakeholders with competing goals
• Experience with various types of research methodologies is key, including quant, qual, 1P & 3P data, trend analysis & forecasting
• Experience managing paid and organic social media initiatives with budgets of $5M+

Benefits

• The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.