Responsibilities

• Media Investment Strategy, Planning, Execution & Optimization
• Paid audience strategy development, implementation, and reporting across internal stakeholders and Agency
• Annual Market and National media strategy planning, execution, and optimization for general Market, multicultural, and other audiences that are relevant to our long-term growth plans
• Omni channel strategy development and implementation with internal customer relationship management team
• Brand extension strategy consultation and implementation
• Tent pole strategy development, implementation, and reporting
• Cross-functional work with internal teams to coordinate efforts, maximize investment, and avoid duplication
• Consult with International Marketing teams to align across all regions
• Consult with Sales & Brand Growth team to ensure alignment of strategies and business priorities
• Lead development and management of National partnership strategy and implementation

Requirements

• Strategic
• Manages deadlines and quickly adapts and re-prioritizes to deliver results
• Ability to work independently with minimal direction
• High attention to detail to enable accuracy (e.g. data, numbers, grammar)
• Maintains highest level of confidentiality
• Self-motivated
• High capacity
• Strong communication skills
• High level of proficiency in Microsoft Office Suite with focus on Excel
• Local – not remote

Preferred

• 12+ years of experience in a media strategy leadership role
• Agency and Brand experience strongly preferred