Principal Product Marketing Manager, QuickBooks

Responsibilities

• Partner with product to define the multi-year strategy for core QuickBooks: Set the strategic direction for where Simple Start, Essentials and Plus must go to win, shaping the bets that drive long-term competitive position and growth on the surface through which most small businesses experience QuickBooks
• Establish what it takes to win the job, not just the customer: Build the deepest view in the company of how the accounting and operating workflows actually run across the core offerings, benchmarked against how competitors and non-FMS alternatives complete the same jobs, and turn that into the capability bets that determine whether customers stay and grow
• Shape the roadmap at the strategic level: Partner with product leadership across the teams that touch these workflows to prioritize around the bets that matter most for long-term competitive position
• Drive cross-functional alignment: Act as the connective tissue between product, marketing and executive stakeholders, ensuring alignment on strategic direction and key decisions across the teams that each own a piece of the core experience
• Build the business case for the future state: Develop the insight and narrative that supports where core QuickBooks should go next, and present that point of view to senior audiences
• Set the bar for the experience customers already pay for: Define what good looks like for the foundational capabilities customers judge us on, and hold the organization to it through the Foundations agenda

Requirements

• BA/BS required, MBA preferred, or equivalent work experience
• 12+ years in product marketing, product strategy or management consulting, with a demonstrated track record of owning multi-year strategy; SMB SaaS experience strongly preferred
• Demonstrated depth in workflow or capability analysis: able to take a product apart at the job level and show, with evidence, where it fails the customer
• Proven ability to define and defend long-range strategic bets using market intelligence and customer insight, with the judgment to sequence them pragmatically
• Experience working directly with product management teams, including influencing roadmaps owned by others
• Demonstrated track record influencing stakeholders across a complex, matrixed organization
• Exceptional communication and storytelling skills, with comfort presenting at executive business reviews
• Demonstrated ownership, independent judgment and comfort operating in ambiguity
• Fluent in a range of AI tools with demonstrable experience incorporating them into your workflow