Senior Product Marketing Manager
GameChanger
New York City, NY (Remote)
$140K/yr - $160K/yrIn-houseFull-timeSenior level5+ years exp.
2 days ago
Principal Product Marketing Manager
USA
Salary Not AvailableSenior Level7+ years expFull time
Posted 4 months ago
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Job Summary
Lead GTM strategy and cross-functional launches for faith-based SaaS products, aligning product, sales, marketing, and customer success around prioritized initiatives.
- Own end-to-end commercialization strategy and GTM planning for priority initiatives.
- Must-have: 7+ years in B2B product marketing with SaaS and GTM execution across multiple product lines.
- Standout: Experience translating complex capabilities into audience-specific messaging for faith-based buyers.
Job Description
Responsibilities
- Own end-to-end commercialization strategy and go-to-market planning for priority initiatives across key solution areas, including launch strategy, audience definition, value story, readiness, and GTM handoff.
- Partner with Product, Sales, Demand Generation, and leadership to prioritize the highest-value plays where stronger positioning, segmentation, packaging, or enablement can improve pipeline performance fastest.
- Develop launch plans that align product, sales, customer success, and marketing around a shared strategy and timeline.
- Define success metrics for launches and track performance to optimize results over time.
- Define and refine TAM, ICP/JTBD, segmentation, buyer, and use-case clarity for priority growth plays, in partnership with leadership, RevOps, and Product.
- Identify where current market assumptions are weak, where sharper targeting is needed, and where additional research would improve commercial decision-making.
- Translate market and segment insight into clear commercialization implications for demand generation, sales, packaging, and go-to-market strategy.
- Develop differentiated, audience-specific positioning and messaging frameworks for faith-based buyers; including church administrators, parish business managers, diocesan leaders, and ministry staff.
- Translate complex product capabilities into clear, benefit-driven narratives that resonate with both Protestant and Catholic audiences.
- Maintain a messaging architecture that is consistent across channels and evolves with the market.
Requirements
- 7+ years of B2B product marketing experience, with at least 3 years in SaaS.
- Bachelor’s degree in marketing or business, or an equivalent combination of education and experience
- Demonstrated track record owning GTM strategy and execution across multiple product lines.
- Strong positioning and storytelling skills with the experience to take in ideas from a broad set of stakeholders and narrow them down to a sharp and concise message.
- Experience translating complex or technical products into accessible narratives for non-technical buyers.
- Experience defining or refining TAM, ICP, segmentation, and buyer/use-case clarity to improve go-to-market effectiveness.
- Demonstrated success improving commercialization quality through positioning, messaging, readiness, and cross-functional influence.
- Experience creating repeatable frameworks, templates, or operating standards that improve product marketing consistency and execution.
- A strategic thinker with a strong bias for execution – proven track record of leading and delivering results in high-growth environments.
- Strong analytical capabilities and attention to detail – constantly analyzing results and seeking continuous improvement.
Preferred
- Experience marketing to faith-based organizations, nonprofits, or mission-driven organizations.
- Background marketing complex B2B SaaS solutions across multiple product areas, verticals, or commercial motions, ideally within faith-based, nonprofit, or mission-driven markets.
- Experience at a company in the $100M–$500M revenue range navigating growth-stage complexity.
Ministry Brands
We help more than 90,000 purpose-driven organizations grow and amplify their impact on the world by providing transformative technology and services that enable organizations to grow, protect and engage their communities. Our solutions equip clients to engage members and donors, manage fundraising and giving, plan events, run background checks on employees and volunteers, and more. Together, our nearly 700 team members help organizations transform how they operate and create positive ripple effects that drive the real human impact we all strive to see.
