Principal Product Marketing Manager, Enterprise at ID.me | Mountain View, CA | $237K/yr – $251K/yr

ID.me

Principal Product Marketing Manager, Enterprise

Mountain View, CA (On-site)

$237K/yr – $251K/yrSenior Level8+ years expFull time

Posted 5 months ago

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Job Summary

ID.me’s product marketing role centers on defining enterprise identity strategy, messaging, and GTM plans that resonate across security, compliance, and IT buyers. It emphasizes collaboration with Product, Demand Gen, and Sales to drive awareness, pipeline, and adoption, while leveraging market insights and customer feedback to sharpen positioning. The role also focuses on differentiators like phishing-resistant authentication and a large pre-verified user network to balance security with user experience.

Job Description

Responsibilities

Strategy & Positioning: Define the product marketing strategy for ID.me’s enterprise identity and authentication portfolio, aligning to key commercial segments and regulatory-driven industries.
Develop differentiated messaging that highlights how the ID.me platform helps organizations prevent fraud, improve user experiences, and meet rigorous compliance standards.
Translate insights from market trends, including rising identity fraud, regulatory shifts, and digital transformation, into clear value propositions that underscore why organizations need a better way to manage identity and trust.
Partner with Product to ensure our roadmap reflects the strategic needs of security, compliance, and IT buyers across our target markets.
Go-to-Market Leadership: Lead end-to-end GTM planning for new enterprise capabilities, product lines, strategic integrations, and major launches.
Partner with Demand Gen, Content, Growth, Sales, and Enablement to launch products to drive awareness, pipeline, and adoption.
Develop storytelling frameworks that elevate ID.me’s differentiators, such as our phishing-resistant authentication, video-verified identity verification, and massive network of pre-verified users.
Create top-of-funnel and sales enablement assets, including high-impact demos, competitive battlecards, white papers, and website content.
Ensure consistent, compelling, and compliant messaging across all marketing materials and channels.
Customer & Market Insight: Conduct market and competitive analysis to understand how the enterprise identity, fraud prevention, and access management landscapes are evolving.

Requirements

8–12 years of experience in B2B or SaaS product marketing.
A customer-first mindset, ensuring the voice of the customer drives your strategies and assets.
A demonstrable track record as an 'AI-first' marketer, leveraging GenAI and other tools for market research, content velocity, and competitive analysis.
Proven success developing positioning, messaging, and GTM strategies for enterprise products.
Experience working closely with Sales and Product to bring high-impact products to market in regulated industries.
Data-driven mindset with experience setting and measuring marketing KPIs.
Demonstrated ability to influence cross-functional teams and executive stakeholders.
Comfort working in a fast-paced, mission-driven, high-growth environment.

Preferred

Bonus points for experience in cybersecurity, identity, fraud prevention, or enterprise software.

Benefits

comprehensive medical, dental, vision
health savings account
flexible spending accounts (medical, limited purpose, dependent care, commuter benefit accounts)
basic and voluntary life and AD&D insurance
401(k) with company match
parental leave
ability to participate in unlimited paid time off subject to the terms and conditions of the PTO policy
8 company wide holidays
short and long-term disability insurance
accident and critical illness insurance
referral bonus policy
employee assistance program
pet insurance
travel assistant program
wellbeing and childcare discounts
benefit advocates

ID.me

2.8 Glassdoor

ID.me is the next-generation digital identity wallet that simplifies how individuals securely prove their identity online. Consumers can verify their identity with ID.me once and seamlessly sign in across websites without having to create a new sign-in and verify their identity again. Over 144 million users experience streamlined sign-in and identity verification with ID.me at 20 federal agencies, 44 state government agencies, and 66 healthcare organizations. More than 600 consumer brands use ID.me to verify communities and user segments to honor service and build more authentic relationships. ID.me’s technology meets the federal standards for consumer authentication set by the Commerce Department and is approved as a NIST 800-63-3 IAL2 / AAL2 credential service provider by the Kantara Initiative. ID.me is committed to “No Identity Left Behind” to enable all people to have a secure digital identity. To learn more, visit https://network.id.me/

Founded in 2010

McLean, Virginia, USA

1.1K employees (63 in marketing)

ID.me

40% recommend to a friend

48% CEO approval