Principal Product Marketing Manager, Developer Platform & GTM

Responsibilities

• Developer Platform Positioning Own positioning, messaging, segmentation, and competitive narrative for Forge and Atlassian’s broader developer platform. Partner deeply with Product and Engineering to translate technical capabilities into compelling developer value and develop a POV on AI-enabled development, extensibility, APIs, MCP, agents, and evolving developer workflows.
• TEAM for Builders Own the developer marketing strategy and GTM for Atlassian’s Tier 1 builder event. Define the audience, narrative, developer journey, launch integration, programming strategy, acquisition, and post-event activation. Partner across Product, Developer Advocacy, Events, Brand, Community, and Ecosystem to make TEAM for Builders a year-round driver of developer engagement, not just an event.
• Developer GTM Own the strategy for reaching, activating, and growing Atlassian developers. Connect launches, events, advocacy, community, content, and growth programs into a cohesive developer journey rather than a series of standalone motions. Launch & Adoption
• Lead GTM Lead GTM for major developer and platform launches. The current portfolio includes Studio App Builder GA, Teamwork Graph API GA, Forge App MCP, Forge Remote Agents, Connect retirement, Forge Container Services GA, and Codegeist. Build repeatable launch and adoption motions that turn technical capabilities into clear stories, content, demos, enablement, and campaigns.
• Developer Growth & Community Own the marketing strategy across awareness → engagement → build → publish → consumption and Marketplace outcomes. Partner with Developer Advocacy, Community, Growth, Marketplace, and Product on programs and experiments that improve developer activation and Forge adoption, including Atlas Camp, Codegeist, developer meetups, and Dev Champions.
• Cross-Functional Leadership Serve as a senior marketing partner to Forge and Developer Platform Product leadership. Bring developer and market insight into strategy, align teams around shared priorities, and create clarity around tradeoffs rather than becoming the execution point for every developer marketing request.
• Manage AWS MDF investment for Forge and identify opportunities to use partner funding to amplify the broader developer GTM strategy.

Requirements

• 7+ years across product marketing, developer marketing, developer GTM, platform marketing, integrated marketing, or a combination of these disciplines.
• Experience marketing technical products such as developer platforms, APIs, developer tools, integrations, cloud infrastructure, or AI products.
• Enough technical fluency to work credibly with Product and Engineering. You don't need to write production code, but you shouldn't be intimidated by it.
• Strong positioning and storytelling skills. You can take a complicated technical concept and find the simple, differentiated story underneath it.
• Experience owning complex launches, developer programs, events, or integrated GTM motions across multiple teams.
• Ability to operate strategically and execute. You can build the GTM strategy or message house and then roll up your sleeves to ship.
• Strong cross-functional instincts and comfort operating in ambiguity.
• A bias toward developer and business outcomes, not just launches, impressions, or event attendance.

Benefits

• Benefits & Perks Atlassian offers a wide range of perks and benefits designed to support you, your family and to help you engage with your local community. Our offerings include health and wellbeing resources, paid volunteer days, and so much more. To learn more, visit go.atlassian.com/perksandbenefits .