Responsibilities

• Lead GTM strategy: Develop & execute the strategy for our new products and features, ensuring alignment with overall business objectives and customer needs. Lead cross functional planning ensuring impactful internal and external communications.
• Own product positioning and messaging: Craft clear, compelling product narrative and value propositions that ladder up to our broader brand strategy. Ensure product positioning reinforces brand promise, differentiation, and long-term category leadership. Build scalable frameworks for consistent storytelling across all touchpoints.
• Own product matrix: Define how Credit Genie’s products and features fit together across the customer journey, including naming, tiering, and value articulation. Ensure clarity, consistency, and differentiation across the full product suite.
• Drive product growth: Partner closely with product, CRM, and growth marketing teams to develop in-product messaging, onboarding, lifecycle comms, and engagement strategies that improve activation, retention, and expansion.
• Champion market & customer insights: Collaborate with Research and Data Science to turn user insights and market trends into actionable strategies that shape product direction and marketing execution.
• Establish product marketing operating rigor: Build repeatable GTM processes, playbooks, and launch frameworks that scale as the company grows. Define success metrics, post-launch evaluation, and iteration plans to continuously improve performance.
• Collaborate cross-functionally: Navigate complex stakeholder environments and communicate effectively with Product, Design, Compliance, and Customer Service to ensure cohesive GTM alignment.

Requirements

• 7+ years of experience leading all aspects of Product Marketing in a B2C environment
• Proven track record of leading GTM for consumer products (0-1) under stringent regulatory and quality requirements.
• Experience defining product positioning, messaging frameworks, or portfolio-level narratives across multiple products.
• Strong blend of strategic thinking and hands-on execution. You can write, analyze, and execute as effectively as you can plan.
• Excellent communicator with the ability to distill complexity into clarity for cross-functional partners and senior stakeholders.
• Highly analytical, confident using data and insights to shape messaging, measure performance, and drive growth.
• Comfortable working in fast-paced, dynamic environments where you can help create structure and influence outcomes.
• Experience in fintech, financial wellness, or adjacent industries is a plus.

Preferred

• Experience in fintech, financial wellness, or adjacent industries is a plus.

Benefits

• 100% company-paid medical, dental, and vision coverage for you and your dependents on your first day of employment.
• Receive up to $100 per month in fitness reimbursement or enjoy a complimentary full membership to LifeTime Fitness or Equinox.
• 401(k) with a 3.5% match and immediate vesting
• Meal program available for both lunch and dinner
• Pre-tax benefits, including a $1,000 HSA match
• Life and accidental insurance
• Flexible PTO