Principal Product Marketing Manager

North Reading, MA (On-site)

$170K/yr – $230K/yrSenior Level9+ years expFull time

Posted 1 day ago

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Job Summary

Own and execute multi-year go-to-market strategies for enterprise markets, guiding positioning, messaging, and cross-functional alignment while building competitive analyses and scalable demand programs.

Lead enterprise-focused GTM strategy, including messaging, market segmentation, and brand alignment
Develop sales enablement, ROI models, and business cases for complex sales cycles
Drive integrated demand generation and cross-functional collaboration with senior leadership

Job Description

Responsibilities

Define and execute multi-year go-to-market strategies, including product positioning, messaging, and market segmentation
Build and own competitive analysis, buyer personas, and value propositions tailored to enterprise audiences
Create sales enablement tools, ROI frameworks, and business case materials to support complex enterprise sales cycles
Design and execute integrated demand generation campaigns across digital, events, ABM, and content marketing
Develop thought leadership content and customer advocacy programs
Define brand architecture, voice, and governance within a broader brand ecosystem
Drive alignment across cross-functional teams — Sales, Business Development, Engineering, and Marketing — through senior leader reviews and scalable mechanisms
You will operate with a high degree of independence in ambiguous environments, influence investment decisions, and partner with senior leadership up to VP level to align cross-functional teams toward shared goals.

Requirements

9+ years of professional non-internship marketing experience
Experience using data and metrics to drive improvements
Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
Experience building, executing and scaling cross-functional marketing programs
Experience driving direction and alignment with cross-functional teams

Preferred

Experience with creating GTM initiatives at scale
Experience working cross-functionally across marketing, product management, analytics, UX, and research
Experience developing and executing on GTM strategies that are large in scope
Experience in robotics design, automation systems development, control systems design, or related product development
Experience leading go-to-market for consumer software or hardware product launches
Experience identifying, developing, negotiating, and closing large-scale technology deals
Experience in Product Safety & Compliance Law
Experience in B2B marketing tools
Experience in commercial or industrial work
Experience with brand strategy

Benefits

Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits .

Amazon

Reli. is a family-owned business built around strong valuesand a passion to serve our customers. Our drivestemmed from seeing a need for custom-tailored qualityproducts at wholesale prices & quantities. We wanted to beable to put quality first and still be able to providehonest pricing.With our global and domestic operations, we have thefreedom to center each and every decision around ourvalued customers. We approach all our work with the same driveand energy to make sure our customers can always relyon Reli.

Founded in 2018

Cerritos, California, USA

171 employees (30 in marketing)

www.amazon.com/reli