Black Duck Software, Inc.

Principal Product Marketing Manager-AI Solutions

Burlington, MA (On-site)

$146K/yr – $219K/yrSenior Level5+ years expFull time

Posted 5 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Product Marketing Manager helps uncover buyer insights, market trends, and go-to-market execution for Black Duck AI solutions. The role emphasizes messaging, enablement, and cross-functional collaboration to drive awareness and growth. Requires 5+ years in relevant roles, strong communication, and collaborative skills.

Job Description

Responsibilities

  • Be the expert on your buyers – how they buy and their buying criteria, as well as key market requirements and trends.
  • Be the voice of the market—analyze trends, understand buyer needs, and translate insights into compelling narratives.
  • Engage with customers and partners to deepen understanding and refine positioning.
  • Know the competition—develop strategies to win and keep us ahead.
  • Drive go-to-market execution —plan and execute go-to-market strategies and product launches for our AI-powered solutions, including Black Duck Signal™, aligning product, marketing, sales, and customer success teams.
  • Craft powerful messaging that differentiates Black Duck AI solutions in a competitive market.
  • Enable sales success by creating tools, presentations, demos, and competitive battle cards that win deals.
  • Drive awareness through blogs, web content, datasheets, videos, and whitepapers that showcase our leadership.
  • Collaborate on marketing plans with your peers on the Marketing team, with innovative ideas for demand generation and growth.