Principal Product Marketing Manager, Agentic AI

USA (Remote)

$200K/yr – $220K/yrSenior LevelRemote

Posted 3 days ago

Job Summary

Own and lead product marketing for agentic CX assurance, shaping messaging, launches, buyer insights, competitive positioning, sales enablement, content, and cross-functional collaboration as Cyara scales.

  • Own and defend narrative and positioning for agentic CX assurance across launches and market moves
  • Lead go-to-market programs, enablement, content, and post-launch measurement tied to pipeline
  • Synthesize buyer feedback and competitive signals to guide Product and Sales

Job Description

Responsibilities

  • Positioning and messaging for Agentic CX assurance. Write the narrative, defend it in front of sales and product, and update it when the market moves .
  • Launches . Own go-to-market for agentic AI releases end to end: launch tiering, enablement, content, analyst and press briefings, and post-launch measurement against pipeline targets.
  • Buyer and market research. Run customer interviews, win/loss reviews, and analyst conversations. Bring back what buyers say , not what we wish they said.
  • Competitive positioning. Track the vendors showing up in our deals — pure-play AI evaluation tools, CCaaS -native testing, and manual QA teams — and give sellers a straight answer on where Cyara wins and where it does not.
  • Sales enablement. Build the pitch, the discovery questions, the objection handling, and the demo narrative. Sit in on calls and fix what is not landing.
  • Content that carries technical weight. Solution briefs, analyst submissions, webinars, launch blogs, and conference sessions on agentic AI assurance, LLM risk, and AI governance in CX.
  • Cross-functional partnership. Work daily with Product, Sales, Demand Gen, and Customer Success. Product marketing at Cyara is the connective tissue between what engineering builds and what a seller says on a call.
  • This will be an individual contributor (IC) role to start with and grow into leading a team as we scale.

Requirements

  • 10+ years in B2B SaaS and AI product marketing, with at least 2 years at senior or lead level owning a product portfolio independently.
  • A track record of shipping launches that moved pipeline and bookings , with the numbers to show it.
  • Writing and presentations that stands on its own. Concise, specific, no filler. We will ask for samples and we will read them closely.
  • Comfort with technical buyers and technical product teams. You can hold a conversation with an engineer and a CX executive in the same hour .
  • Experience selling to enterprise accounts through a sales-led motion with long cycles and multiple stakeholders.

Preferred

  • Direct experience marketing agentic AI, LLM-based applications, AI evaluation, or AI governance products. You should be able to explain non-determinism, hallucination risk, agent orchestration, and evaluation methodology to a CIO without a script.
  • CX or contact center background — IVR, CCaaS , conversational AI, NLU, or contact center operations.
  • Experience in QA, testing, observability, or monitoring categories.
  • Analyst relations experience with Gartner, Forrester, or Everest Group.

Benefits

  • competitive pay
  • comprehensive benefits
  • flexible work options
  • recognition programs
  • strong focus on employee well-being
Cyara logo

Cyara

2.8 Glassdoor

Cyara is the global leader in AI-powered customer experience assurance, committed to eradicating bad CX. As the only unified platform for continuous testing and monitoring across voice, digital, messaging, and conversational AI channels, Cyara empowers hundreds of the world's leading brands to optimize more than 350 million customer journeys every year. With enterprises rapidly deploying agentic AI systems that adapt, learn, and make autonomous decisions in real time, Cyara provides the assurance layer that turns pilots into production-ready deployments—testing AI agents with AI agents to catch what scripts can't. From full journey visibility to AI governance, trust validation, and compliance, Cyara ensures every touchpoint works flawlessly and every AI interaction solves customer problems while delighting them in the process. Cyara helps businesses deliver secure, friction-free, and high-quality CX at scale.To learn more, visit cyara.com

Founded in 2006
Austin, Texas, USA
37% recommend to a friend
58% CEO approval

Salaries

Posted range

$200K/yr – $220K/yr

Taken straight from the job posting.

See all Cyara salaries

Marketing Team

Median Career Experience
24 years
Median Tenure
2.3 years
Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$375M
Last Raise
$350M
Private Equity, 4 years ago

Funding History

  • Jan 2022
    Private Equity • $350M
  • Mar 2016
    Series A • $25M

Traffic Signals

Monthly Google Ads Budget
$92.8K

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