Responsibilities

• Drive business growth by identifying marketing opportunities, defining a clear cohesive strategy and approach
• Work closely with Product teams to identify and nurture new products and features
• Develop compelling value proposition messaging for products to convince prospects to try, buy, and adopt our software
• Partner across Marketing, Sales, Finance, Product, and Analytics teams to define strategic priorities
• Translate strategies into marketing initiatives with key cross-functional marketing teams
• Be a steward of the business, understanding financial impact, growth levers, and dashboard metrics
• Collaborate with research and insights teams to understand business trends and develop insights that translate into meaningful recommendations for growth
• Understand pricing strategies, freemium models, lineup, and promotion pricing

Requirements

• BS/BA with 10+ years of marketing experience; technology company and SaaS experience preferred. MBA or equivalent experience is preferred
• Product Marketing knowledge and background with consumer and/or small business preferred
• Analytical, proficient in dashboards and market research. Applies and interprets insights to advise decisions and strategic direction
• Demonstrates test & learn, and growth mentality
• Demonstrated leadership success in multifaceted environments, rapidly anticipating and adapting to shifting priorities
• Global cultural sensitivity and experience working with international teams
• Strong experience leading cross-functional multidisciplinary teams to drive high-impact business initiatives; highly collaborative work style
• Strong ability to frame issues, drive appropriate analyses, and make clear, impactful recommendations
• Outstanding analytical, verbal, and written communication skills
• Excellent program management skills