Principal Product Manager - GTM Strategy, AI Economy

Mountain View, CA (Hybrid)

$143K/yr – $331K/yrSenior Level8+ years expFull time

Posted 8 days ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own the end-to-end go-to-market for a high-growth AI product area, coordinating across product, engineering, sales, marketing, and operations to drive adoption, track business impact, and optimize customer outcomes.

Define and execute GTM strategy, including segmentation, launches, and enablement
Establish metrics, rhythms, and cross-functional alignment to accelerate adoption and impact

Job Description

Responsibilities

Lead go-to-market strategy for a high-growth AI product area, including customer segmentation, launch planning, adoption strategy, and business performance tracking.
Partner with Product, Engineering, Sales, Marketing, Customer Success, Business Development, Finance, Legal, and Data Science to bring new AI capabilities to market.
Translate customer needs, market insights, and business goals into clear product and go-to-market priorities.
Develop field enablement materials, customer-facing narratives, launch plans, and executive-ready business updates.
Define success metrics and operating rhythms to track adoption, customer engagement, business impact, and areas for improvement.
Use data, customer feedback, and market signals to identify blockers, prioritize opportunities, and recommend actions that improve customer outcomes.
Drive alignment across teams, resolve ambiguity, and influence stakeholders without always having direct ownership of every dependency.
Operate in a fast-paced environment with changing priorities while maintaining strong execution discipline.

Requirements

Bachelor's Degree AND 8+ years experience in product/service/program management or software development.
OR equivalent experience.

Preferred

Bachelor’s Degree AND 10+ years experience in product/service/program management or software development.
OR equivalent experience.
5+ years experience leading go-to-market, product strategy, commercialization, or growth for cloud, AI, search, data, developer platform, or consumption-based products.
Experience bringing new products or capabilities to market and scaling adoption across customers, partners, or field teams.
Experience working cross-functionally with sales, marketing, customer success, business development, finance, legal, engineering, and data science teams.
Understanding of AI platform trends, developer ecosystems, cloud services, search, data products, or related technical domains.
Experience translating customer and market signals into product, launch, adoption, and business priorities.
Experience defining success metrics, tracking business performance, and using data to guide decisions.
Experience creating executive-ready narratives, launch plans, and field guidance and communicating with stakeholders at all levels.
Experience operating in an ambiguous, fast-moving environments and drive clarity across multiple stakeholders and competing priorities.

Microsoft

Every company has a mission. What's ours? To empower every person and every organization to achieve more. We believe technology can and should be a force for good and that meaningful innovation contributes to a brighter world in the future and today. Our culture doesn’t just encourage curiosity; it embraces it. Each day we make progress together by showing up as our authentic selves. We show up with a learn-it-all mentality. We show up cheering on others, knowing their success doesn't diminish our own. We show up every day open to learning our own biases, changing our behavior, and inviting in differences. Because impact matters. Microsoft operates in 190 countries and is made up of approximately 228,000 passionate employees worldwide.

Founded in 1975

Redmond, Washington, US

237K employees (11,715 in marketing)

news.microsoft.com