Principal Marketing Specialist, Student Success

Responsibilities

• Collaborate and communicate with campus partners to align marketing initiatives, coordinate shared campaigns and leverage resources effectively.
• Guide internal staff and campus partners on marketing best practices, policies and brand standards to ensure consistency and compliance across all communications.
• Champion the strategic use of data, assessment and analytics to inform decisions, optimize campaigns and identify new opportunities for audience engagement.
• Develop marketing strategies and deliver marketing messages with the intent of promoting Student Success and its departments.
• Develop annual strategic marketing plans for Student Success units.
• Spearhead the creation of high-impact marketing content and collateral in digital and print formats, ensuring messages are audience-focused, data-informed and on brand, using the university's proprietary software and systems.
• Direct complex marketing campaigns from planning through post-campaign analysis, ensuring alignment with institutional priorities and measurable performance outcomes.
• Oversee Student Success and Think Tank social media, web, and digital/print materials by shaping content strategy, voice and engagement approaches to support departmental objectives.
• Supervise junior marketing staff and student employees, providing direction, feedback and knowledge transfer on advanced marketing concepts and tools.
• Provide oversight of division's student engagement and professional development event logistics, including managing promotional materials and post event follow up.

Requirements

• Minimum of 8 years of relevant work experience, or equivalent combination of education and work experience.
• Bachelor's degree or equivalent advanced learning attained through professional level experience required.

Preferred

• Master's degree in a related field.
• Experience in higher education, specifically within a learning center or student success programming.
• Experience managing content across multiple platforms, including web, email, and social media.
• Experience with customer relationship management (CRM), and university proprietary systems.

Benefits

• Outstanding U of A benefits include health, dental, and vision insurance plans; life insurance and disability programs; paid vacation, sick leave, and holidays; U of A/ASU/NAU tuition reduction for the employee and qualified family members; retirement plans; access to U of A recreation and cultural activities; and more!