Principal, Marketing, Brand Strategy, & External Affairs

Responsibilities

• Serve as the firm's senior-most authority on brand and marketing strategy, advising the COO and practice group leaders on positioning, reputation, and go-to-market decisions that shape Invariant's growth.
• Build and lead a growing marketing team, including a manager-level direct report who will manage the firm's day-to-day internal communications.
• Lead initiatives that elevate the firm's external profile, including strategic partnerships, speaking opportunities, awards, content strategy, and industry engagement.
• Guide the firm's internal communications program, directing a manager-level direct report on day-to-day execution.
• Direct our in-house design team, overseeing creative marketing ideation and the execution of marketing and branding initiatives.
• Develop compelling messaging and strategic communications for the firm, including executive communications, brand positioning, thought leadership, media relations, and stakeholder engagement.
• Identify and pursue opportunities to contribute to new business development through creative marketing approaches.
• Build and grow relationships with media, industry leaders, and other influential stakeholders that advance firm’s objectives.
• Mentor and develop junior team members while fostering collaboration and a culture of excellence.
• Set Invariant’s annual marketing strategy, priorities, budget, calendar, and performance goals.

Requirements

• 15+ years of progressive leadership experience in strategic marketing, brand strategy, communications, public affairs, or corporate affairs
• Demonstrated success developing integrated marketing and communications strategies that achieve measurable business objectives.
• Exceptional judgment, executive presence, and ability to influence senior leaders, both internally and externally.
• Established relationships with media and industry leaders that translate into firm visibility.
• Experience marketing a professional or client services firm (law, consulting, communications, public affairs, finance, investor relations, or a related sector) is strongly preferred.
• Fluency in today's owned-channel marketing environment — content strategy, digital publishing, SEO, and audience-building — and how it applies to a relationship-driven, client services firm.
• Experience leading internal communications, with the ability to direct a manager-level team member on day-to-day execution in this area.
• Outstanding writer, editor, and researcher with a high bar for quality and results.
• Excellent organizational and time-management skills, balancing multiple workstreams and competing deadlines with precision.
• A self-starter who can perform under pressure and thrive in an unpredictable work schedule.

Benefits

• In addition, our total rewards package includes an annual discretionary bonus based on individual performance and that of the firm; commissions; robust medical, dental, and vision plans with employer HSA contributions; generous retirement matching; educational assistance; professional development assistance; unlimited time off; and other benefits.