Responsibilities

• Design and execute a channel marketing strategy for assigned business unit (commercia) that achieves business objectives and considers approaches for marketing to, through and with our partners; Establish vision and strategy for dealer coop advertising program to support business goals.
• Create and lead deployment of channel marketing campaigns, develop briefs and lead execution across the marketing team.
• Determine optimal audience segmentation that aligns with business priorities and serves as the foundation for campaign execution; Build behavior-based Partner segmentation schema and contact strategy to increase engagement and generate incremental Sales on high-value products and top business priorities.
• Analyze competitor behavior to continually optimize marketing strategies.
• Build strong relationships with channel partners to gain deep understanding of channel needs and how our business priorities align with their growth objectives.
• Measure and communicate effectiveness of programs and campaigns against business goals and drive improvements based on insights.
• Oversee web store administration and utilization to ensure optimal ROI, including inventory management, SKU rationalization and fulfillment and provide vendor oversight.
• Manage all aspects of the dealer coop advertising program including the digital platform experience, development and adherence to program guidelines, asset development and vendor oversight.
• Partner cross-functionally to uncover cost savings and media optimization opportunities and make recommendations for improvements.
• Ensure metrics and KPIs are identified for all activities and align with business priorities.

Requirements

• Education Required: Bachelor’s Degree in Business, Marketing Communications or a related field .