Responsibilities

• Lead SEO/AEO Strategy and Growth: Own the overarching organic discovery strategy to ensure our domains rank for brand, category, and competitor keywords across traditional SERPs and large language model platforms.
• Authority and Relevance: Develop actionable plans that continually ramps our brand/domain authority and relevance to ensure high organic visibility and growth rate relative to competition.
• Competitive Rank Analysis: Conduct ongoing analysis of top-ranking content and LLM-generated citations in our category and across algorithms to identify trends, white space, and sentiment
• Data & Discovery Architecture: Stay ahead of how search engines and AI models find information. Optimize site structures, schema, and API feeds to ensure maximum legibility for search and LLM web-crawlers.
• Optimization opportunities. Use this analysis to set direction and targets for high performance.
• Technical performance. Effectively partner our technical team to ensure consistently high user experience as measured by Core Web Vitals, EEAT, …
• Drive Execution and Cross-Functional Impact: Turn strategic ideas into written, actionable plans and effectively partner in-house teams to deliver with quality on a high cadence.
• Communication Skills: Ability to structure, create, and deliver a compelling, actionable plan to executive level audiences in addition to peers.
• Social Platform Strategy and Growth: Analyze winning formulas per platform and contribute strategies to win top placements on high-intent social platforms (YouTube, TikTok, Reddit). Ensure our brand dominates where the next generation of consumers go to search.
• Test & Optimize: Develop and run robust experiments to test optimization strategies (e.g., content formatting, entity relationship linking, structured data) and rapidly adapt based on performance.
• Measure & Reporting: Define success benchmarks and progressive milestones to get there. Partner Business Intelligence teams in defining tools, reporting progress, diagnosing challenges, and identifying opportunities via funnel data.