Principal Creative, Growth Production

Responsibilities

• Own end-to-end production for growth and DR creative across video, photo, social, design, and AI-scalable formats, from brief through final delivery and platform-ready versioning.
• Run video production hands-on and at scale: testimonial, UGC, talent-led, short-form, and vertical content for YouTube, TikTok, Instagram, and paid media placements.
• Plan and produce for performance. Build modular shoots and asset systems that yield many cutdowns, hooks, and variants per production day, and work with Growth and Marketing partners to turn test results into the next round of creative.
• Translate briefs into production strategies, scopes, budgets, and timelines. Manage AICP-style bidding, cost tracking, and reconciliations to deliver on time and within budget.
• Build and maintain the creative operational systems for the growth team: intake and briefing, production calendars, asset naming and versioning, review and approval flows, delivery specs, and reporting. Document everything so the team can run it without you.
• Drive AI production workflows alongside traditional production. Know where AI tools speed up or replace conventional methods for iteration, versioning, and scale, and where they do not.
• Own Business Affairs responsibilities, including usage rights, licensing, talent and music clearances, and audit-ready deliverables, in partnership with Legal, Policy, and IP.
• Handle localization end to end: produce content in multiple languages (English and Spanish preferred) and manage the workflows that keep multilingual assets consistent and on time.
• Source, negotiate, and manage a diverse roster of production partners, including directors, DPs, editors, color, sound, finishing, music, and freelance creators, matched to the needs of each project and its budget.
• Lead pre-production and on-set operations: casting, locations, permits, insurance, releases, safety, and union and non-union compliance.

Requirements

• 13+ years of end-to-end creative production experience delivering multi-channel campaigns (video, photo, social, digital) at an agency or in-house, with range across formats beyond traditional linear production.
• Direct experience producing growth, performance, or DR creative at volume, including short-form and vertical video, UGC, and iterative creative testing.
• Proven track record producing testimonial and brand content across multi-market shoots, with hands-on on-set leadership from pre-production through post.
• Demonstrated experience building creative operations: intake, workflow, templates, asset management, and reporting that a team adopted and kept using.
• Ownership of campaign budgets of $250K+ and experience managing 10+ external partners per project.
• Fluency in Business Affairs: usage rights, licensing, talent and music clearances, legal, policy, and IP approvals, and audit-readiness.
• Deep knowledge of production operations: schedules and call sheets, permits and insurance, talent and location releases, and SAG-AFTRA, union, and non-union workflows.
• Familiarity with AI production tools and workflows, and a point of view on how they are changing the craft.
• Proficiency with Google Workspace, Airtable or Asana, Frame.io, and basic Adobe Creative Cloud for review and markup. Ability to travel up to 25% for shoots.

Preferred

• Experience in an in-house creative agency, partnering with Marketing, Growth, Product, Legal, Policy, and IP teams.
• Background in high-growth tech, marketplace, retail, or grocery, with fluency in both brand and performance objectives.
• Experience producing celebrity and talent-led work, UGC, and social-first formats for YouTube, TikTok, and Instagram.
• Familiarity with AICP bid forms, cost reporting, tax incentives, and multi-state production compliance. PMP or a recognized production certification is a plus.
• Bilingual in English and Spanish, with hands-on experience producing content in both languages.
• Comfort working at a senior scope, across domains, without close oversight, and with credibility at the senior stakeholder level.