Principal Associate, Marketing - Business Cards & Payments (Creative Excellence & GTM) at Capital One | New York, USA | $110K/yr – $151K/yr

Capital One

Principal Associate, Marketing - Business Cards & Payments (Creative Excellence & GTM)

New York, USA (On-site)

$110K/yr – $151K/yrSenior Level3+ years expFull time

Posted 3 months ago

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Job Summary

Drive customer marketing strategy and multi‑channel programs that connect product, channels, and data to outcomes.

Own insight-driven customer marketing strategies, go-to-market plans, and testing recommendations.
Must-have: At least 3 years of marketing experience with customer marketing.
Standout: Experience leading large cross-functional campaigns and Martech platform launches.

Job Description

Responsibilities

Develop insight-driven Customer Marketing strategies that include positioning and messaging, go-to-market plans, and testing recommendations.
Lead launches of several large and complex marketing programs and campaigns, from intent development to execution.
Help drive more and optimized usage of key Martech platforms, which includes owning the launch of some new platform use cases.
Own the transformation process of how servicing communication is handled in BC&P by auditing what assets are currently in market, optimizing key assets, and developing new guidelines and processes for how BC&P should approach servicing communications.
Work cross-functionally with a variety of partners that include, but are not limited to, Campaign Operations, Channel owners, Tech teams, Product teams, Legal & Compliance, 3rd party vendors and more.
Write clear and concise test documents and test plans.
Translate and communicate business goals into effective creative briefs.
Read, interpret, and use data (inclusive of visualization) to make informed decisions.
Manage creative development (with internal creative teams or agency partners) to ensure marketing is on-brand, high quality, aligned to our strategic intent and delivered on schedule.
Lead research work streams that drive actionable insights for our business or marketing teams.

Requirements

Bachelor’s Degree or Military experience
At least 3 years of Marketing experience
At least 2 years of Customer Marketing experience
At least 1 year of experience with Marketing technology tools and platforms

Preferred

Masters Degree in Marketing, Business or Communications
5+ years of Marketing experience
3+ years of Customer Marketing experience
2+ years of experience with Marketing technology tools and platforms

Benefits

A comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well-being.
Eligibility varies based on full or part-time status, exempt or non-exempt status, and management level.

About Capital One

Other

Capital One

3.8 Glassdoor

At Capital One, we're making things better for our customers and associates through innovation and collaboration. We were founded on the belief that everyone deserves financial freedom—and are dedicated to a world where all have equal opportunity to prosper. Banking is in our DNA, but we are so much more than a bank. We always think about what’s next—and how we can bring our customers the tools needed to improve their financial lives. Your ideas, experiences and skills will help make banking better. You’ll be part of a supportive culture while earning amazing benefits. That’s life at Capital One. Capital One is an equal opportunity employer (EOE, including disability/vet) committed to non-discrimination in compliance with applicable federal, state, and local laws. View our Social Media Community Guidelines https://www.capitalone.com/digital/social-media/

Founded in 1994

McLean, Va, US

62K employees (2,158 in marketing)

www.capitalone.com

67% recommend to a friend

80% CEO approval