Responsibilities

• Explore industry, competitive and internal insights to identify meaningful testing opportunities
• Define and lead a testing agenda, leveraging multiple methodologies (Pre/Post, A/B and multivariate and Real-time optimization testing) across landing pages, user journeys, and content placements
• Influence product, design and technology partners to evolve platform functionality, increasing elements to use in on-page experiences
• Champion the voice of the customer by ensuring the page experience addresses specific customer needs and aligns with business objectives
• Establish a long-term platform & testing roadmap that leverages available resources to define a sustainable, always-on testing agenda and evolved platform experience across multiple years
• Help define a GEO test-plan that implements & measures improvements to drive performance for Generative Search experiences
• Define and execute a content format testing roadmap that includes GEO-specific experiments
• Build and maintain strong partner relationships with internal and external teams to develop high-quality content
• Serve as the primary liaison for cross functional collaboration, partnering closely with business analysts, marketing and channel teams, brand creative, risk / legal to ensure alignment and seamless execution
• The ideal candidate: L everages data-driven hypotheses and audience research across the customer lifecycle to drive business impact and innovate platform strategy

Requirements

• Bachelor’s Degree or Military Experience
• At least 3 years of hands-on experience executing multi-channel digital marketing campaigns, including Content Marketing and SEO, on either client side or at agency level
• At least 3 years of experience leading digital marketing strategies and programs from concepts to execution
• At least 3 years working with creative partners or agencies, either internally or externally.
• At least 3 years of experience working with cross-functional teams in a matrixed environment

Preferred

• Masters degree in Marketing, Business or Communications
• At least 3 years of marketing experience in financial services or another highly regulated industry
• At least 3 years of experience with marketing analytics and optimization
• At least 3 years leveraging audience insights, market research, and data analytics to develop detailed user profiles and segmentation strategies that inform content, messaging and channel optimization
• At least 3 years of experience leading and optimizing enterprise-scale testing initiatives
• Track record of effectively working autonomously and navigating ambiguity

Benefits

• Capital One offers a comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well-being. Learn more at the Capital One Careers website.