Responsibilities

• Develop compelling narratives that translate complex healthcare technologies into clear customer value.
• Partner with Marketing, Product Marketing, Commercial, Clinical, and Corporate Communications teams to build integrated campaign strategies.
• Guide content architecture across the customer journey—from awareness through advocacy.
• Ensure messaging reflects customer insights, business priorities, and clinical relevance.
• Follow creative standards and review processes that ensure high-quality deliverables.
• Collaborate effectively with designers, copywriters, agencies, and production teams.
• Conduct creative reviews and maintain consistency across global campaigns.
• Champion continuous improvement in storytelling, visual design, and customer experience.
• Act as a trusted creative advisor to business stakeholders.
• Stay current on healthcare marketing trends, emerging technologies, and creative best practices.

Requirements

• 3-5 years of experience in copywriting, content development or integrated marketing.
• Demonstrated experience contributing to enterprise-level creative campaigns.
• Exceptional storytelling, messaging, writing, and editing skills.
• Working knowledge of digital marketing, branding, customer experience, and campaign development.
• Excellent presentation and executive communication skills.
• Ability to influence without direct authority across matrixed organizations.

Preferred

• Experience in healthcare, medical technology, pharmaceutical, or life sciences industries.
• Experience working within an internal creative agency or integrated marketing organization.
• Familiarity with Adobe Creative Cloud, Workfront, Digital Asset Management (DAM) platforms, and collaborative creative workflows.
• Knowledge of healthcare regulatory and compliance requirements.

Benefits

• GE HealthCare offers a competitive benefits package, including not but limited to medical, dental, vision, paid time off, a 401(k) plan with employee and company contribution opportunities, life, disability, and accident insurance, and tuition reimbursement.