Precision Oncology Marketing Specialist

Responsibilities

• Lead the end-to-end commercialization strategy including segmentation, targeting, positioning, and messaging.
• Analyze and incorporate key market and clinical trends, customer needs and segmentation, disease state insights, and competitive offerings for the development of the product’s commercialization strategy.
• Create clear, effective, and integrated strategies, plans, and tactics for product launches, such as market access planning, publication planning, content development, market development, customer engagement, customer experience, and lead generation.
• Lead the development and execution of promotional materials and programs directed at key customers with an eye towards driving awareness and education.
• Synthesize key market and clinical trends, customer needs, and competitive offerings to develop differentiated product roadmaps, new product features and functionalities, supportive solutions and services, and recommendations for investments to support product growth.
• Apply knowledge of laboratory, IT operations, manufacturing, and commercial business functions to drive business requirements and product strategy to guide successful test development that will address customer needs; apply experience to anticipate challenges and adjust strategies accordingly.
• Provide product management leadership with deep interactions and collaboration with R&D scientists, commercial, clinical development, lab operations, market access, regulatory, business development, and product lifecycle management colleagues.
• Develop and deliver compelling presentations to convey program strategies and/or facilitate key decisions to a broad set of stakeholders, including senior executives.
• Build and cultivate relationships with key opinion leaders and strategic partners to support the program’s objectives.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related business discipline.
• 4+ years of experience in marketing, product management, brand management, or related commercial functions.
• Exceptional organizational skills, with demonstrated ability to manage multiple projects, competing priorities, and tight deadlines.
• Strong project management skills, with exceptional attention to detail and a demonstrated ability to coordinate complex initiatives from planning through execution.
• Excellent written and verbal communication skills, with the ability to collaborate effectively across cross-functional teams.
• Demonstrated initiative, adaptability, and ability to work independently in a fast-paced, dynamic environment

Preferred

• Master’s degree in Business Administration (MBA) or a related field is a plus.
• Experience in healthcare marketing, product development, or commercialization within the pharmaceutical, biotechnology, medical device, or diagnostics industry; oncology experience preferred.
• Knowledge of oncology diagnostics, including molecular residual disease (MRD) testing and next-generation sequencing (NGS) technologies.
• Experience coordinating marketing campaigns, product launches, sales enablement initiatives, or commercialization activities.
• Experience supporting peer-to-peer educational programs, speaker bureaus, key opinion leader (KOL) engagement, advisory boards, and brand-related convention planning and collateral development.
• Experience managing marketing budgets, vendor contracts, and relationships with external agencies and partners.
• Strong analytical skills, including financial modeling, data analysis, and supporting business cases or profit-and-loss assessments.
• Understanding of clinical adoption, reimbursement, and the clinical and economic value of diagnostic products.
• Experience supporting international product development or commercialization initiatives.

Benefits

• Career development with an international company where you can grow the career you dream of.
• An excellent retirement savings plan with a high employer contribution.
• A company recognized as a great place to work in dozens of countries worldwide and named one of the most admired companies in the world by Fortune.