Responsibilities

• Lead the execution of multi-channel marketing campaigns designed for general dental practices.
• Develop creative, data-driven strategies highlighting key dental messaging such as preventative care, treatment options, patient experience, and local brand positioning.
• Collaborate with internal teams and affiliate dental practices to ensure marketing aligns with both local office needs and company goals.
• Analyze campaign performance and share actionable insights to refine marketing strategies.
• Assist in developing marketing plans for new initiatives, practice expansions, and community outreach opportunities.
• Manage relationships with affiliate dental offices, ensuring strategies reflect both local needs and MB2’s overall objectives.
• Support budget tracking and resource allocation for dental marketing campaigns.
• Monitor and analyze key marketing KPIs (such as new patient numbers, patient retention, and campaign ROI) to measure success and inform strategy.
• Provide excellent customer service to affiliated practices by responding promptly to needs, building strong relationships, and delivering high-quality marketing support.
• Oversee multiple complex projects simultaneously, maintaining deadlines and ensuring deliverables meet organizational goals.

Requirements

• 5+ years of dental marketing or healthcare marketing experience is highly preferred, including experience supporting multi-location businesses
• Top-tier communication skills
• Familiarity with Canva, Google Ads, and Meta Ads

Benefits

• Competitive pay
• Medical, dental, vision, and life insurance
• Short- and long-term disability
• Generous PTO and paid holidays
• Mentorship and exposure to the leadership of a growing company
• Referral Bonus Program