Responsibilities

• Support the CMO and the Global Communication Director in achieving the Maison’s communication objectives in the Americas market, in terms of earned media visibility (product and corporate) and talents exposure (with special foc on red carpets).
• Translate global communication strategies into locally relevant PR and talents activations, ensuring alignment with brand positioning, tone of voice, and global priorities.
• Act as a key advisor on the US media and talents landscape, providing insights and recommendations to HQ.
• Build, nurture, and manage strong relationships with US top-tier media, editors, journalists, and key opinion leaders.
• Develop and maintain strategic relationships with talents, stylists, agents, and representatives, ensuring coherent and high-impact brand exposure.
• Secure quality placements across print, digital, and social media platforms, in line with global guidelines.
• Oversee the PR closet and press samples management, ensuring accurate tracking, compliance with HQ methodologies, and efficient usage for press and talents opportunities.
• Plan and execute product seeding and mailings to influencers, VIPs, KOLs, and media editors.
• Support the organization and preparation of seasonal press days and media appointments.
• Contribute to the execution of brand events, and cross-functional projects, in collaboration with Marketing HQ.