PR & Social Content Specialist

Fort Wayne, IN (On-site)

Salary Not AvailableMid Level3+ years expFull time

Posted 2 months ago

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Job Summary

Drive brand storytelling, content strategy, and social content for Do it Best Group and its brands.

  • Must-have: 3+ years in content strategy and editorial planning.
  • Standout: Proven cross-platform brand content across multiple channels.
  • Standout: Experience with CMS and social tools.

Job Description

Responsibilities

  • Brand Identity & Content Strategy
  • Help establish and evolve brand voice, presence, and identity for Do it Best Group, Do it Best, and True Value
  • Develop comprehensive content strategies to ensure alignment across all channels
  • Translate brand identity into editorial storytelling moments to support business goals and drive emotional connection with audiences
  • Work to identify, develop and publish brand storytelling campaigns
  • Serve as a partner for the organization to review and align materials to brand standards
  • Editorial Execution
  • Lead content creation for official social media platforms: True Value LinkedIn, and Do it Best LinkedIn, Facebook, Instagram, and YouTube
  • Create engaging content that drives an emotional connection with audiences
  • Lead content creation for corporate websites: (e.g., doitbestonline.com, truevaluecompany.com, doitbestgroup.com)

Requirements

  • 3+ years in content strategy, editorial planning, integrated marketing, media relations, communications, or social media
  • Demonstrated success managing brand content across multiple platforms and digital channels
  • Excellent writing and editing skills with an eye for visual storytelling
  • Familiarity with modern social media platforms and the culture of each
  • Strong project management and organizational skills
  • Experience using CMS platforms, social media management tools, and basic design tools (e.g., Canva, Adobe Express)
  • Proficiency in Google Analytics, Microsoft Office, and Google Workspace

    Benefits

    • Full insurance benefits package including Medical, Dental, & Vision
    • Paid time off to foster work/life balance
    • Profit sharing
    • Bonus Pay opportunities
    • Retirement funding opportunities
    • Education reimbursement
    • Health club reimbursement
    • Career advancement opportunities
    Do it Best logo

    Do it Best

    Based in Fort Wayne, Ind., we are the only U.S.-based, member-owned, comprehensive and fully integrated hardware, lumber and building materials buying cooperative in the home improvement industry. With annual sales of nearly $5 billion, we are proudly serving thousands of member-owned locations throughout the United States and more than 50 other countries.In addition to our low up-front prices, we provide our members with consistently high year-end rebates—more than $1 billion in the last decade—which enables them to reinvest in their stores by expanding merchandise selection through additional locations and making capital improvements.We have a long-standing history of strength and stability, driven by our industry-leading lowest cost of operations—just 2.12% for the 2017 fiscal year. We continue to maintain the highest credit rating in our distribution channel.Interested in joining our team? With a variety of different disciplines and opportunities to explore new roles, you can find a career with us that brings out the best in you. Visit www.doitbestcareers.com to learn more.

    Founded in 1945
    Fort Wayne, Indiana, USA
    1.6K employees (174 in marketing)

    Traffic Signals

    Monthly Visitors
    14.9K
    Traffic Source Mix
    Search
    25.9%
    Direct
    62.4%
    Referral
    8.5%
    Social
    1.4%
    Paid
    1.5%

    Headcount Trend

    Current headcount: ~1.6K

    Marketing Team

    Marketing Team Size
    147 (9% of company)

    Recent News