PR Senior Account Executive

Responsibilities

• Drive proactive media relations programs, securing meaningful coverage across top-tier business, technology, and industry trade publications
• Develop and execute compelling media strategies for product launches, company announcements, executive thought leadership, and proactive storytelling campaigns
• Build and maintain strong relationships with journalists, editors, and influential voices covering enterprise technology, AI, cybersecurity, cloud, and the broader B2B technology ecosystem
• Identify timely storytelling opportunities by connecting client narratives to industry developments, market trends, breaking news, and emerging technology conversations
• Independently manage projects and campaigns from planning through execution, ensuring deliverables meet client objectives, deadlines, and Archetype's standards of excellence
• Serve as a trusted day-to-day client contact, confidently providing updates, recommendations, and strategic and tactical counsel
• Draft and edit compelling communications materials, including media pitches, press releases, bylines, executive messaging, briefing documents, and thought leadership content
• Translate complex technical concepts, products, and business challenges into clear, accessible, and differentiated narratives for business and technology audiences
• Identify and secure opportunities for executive visibility, including media interviews, speaking engagements, awards, and contributed content
• Prepare executives for media engagements, develop comprehensive briefing materials, and support spokesperson interviews

Requirements

• 3–5 years of experience in public relations, strategic communications, or integrated marketing, preferably within an agency environment
• Prior experience supporting B2B and enterprise technology clients, ideally across AI, enterprise software, SaaS, cybersecurity, cloud computing, infrastructure, or related technology sectors
• Proven success securing meaningful media coverage in top-tier business, technology, and industry trade publications
• Established relationships with technology and business journalists, along with a strong understanding of how to develop stories that resonate with today's media landscape
• Experience developing and executing media strategies for product announcements, proactive campaigns, executive thought leadership, and corporate storytelling
• Excellent writing, editing, and storytelling skills, with the ability to simplify complex technical concepts and translate them into compelling narratives
• Strong understanding of enterprise technology trends, competitive dynamics, and the business challenges facing B2B technology companies
• Confidence communicating directly with clients, managing expectations, presenting recommendations, and responding thoughtfully to evolving needs
• Proven ability to independently manage projects, prioritize multiple deadlines, and consistently deliver high-quality work with minimal oversight
• Experience reviewing work, delegating tasks, and mentoring junior team members, with an interest in developing as a people leader

Benefits

• 401k with match
• Generous employer contributions toward insurance premiums
• Paid mental health benefits
• Paid sabbatical after every 6 years of continuous employment
• Paid short-term disability and extensive parental leave benefits
• Archetype Academy, mentorship, and other programs to support career development
• A transparent, collaborative, and inclusive working culture