PR & Marketing Communications (Marcom) Manager at Fitness Ventures, LLC (Crunch Fitness) | Orlando, FL

Fitness Ventures, LLC (Crunch Fitness)

PR & Marketing Communications (Marcom) Manager

Orlando, FL (On-site)

Salary Not AvailableManager3+ years expFull time

Posted 4 months ago

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Job Summary

Lead local PR and multi-channel marketing for Crunch Fitness locations, aligning corporate strategy with events, campaigns, and measurable growth.

Own local and regional marketing plans and media relations to boost store traffic.
Must-have: 3+ years in consumer marketing, advertising, or media with trackable results.
Standout: Cross-functional coordination with corporate marketing and local partners.

Job Description

Responsibilities

Develop and maintain media relationships to secure consistent coverage
Lead PR strategy for new club openings, acquisitions, milestones, and leadership updates
Manage media requests, talking points, interview prep, and press kits, track coverage and PR performance metrics
Support & execute regional and local marketing plans for our owned locations. You will be directly responsible to maximize system marketing efforts, enhance brand awareness, and implement promotions that increase customer traffic and build sales
Plan and run multi-channel campaigns across email, SMS, social, content, local outreach, and in-club channels
Write conversion-focused content for email, SMS, landing pages, paid ads, and promotional materials
Work with the corporate marketing team and manage media vendors as needed to support the initiatives at a local level
Execute on campaign KPIs, monitor and optimize marketing campaigns to ensure benchmarks are hit
Collaborate with the digital marketing team to conceptualize, execute, and optimize creative and ad copy
Monitor campaign performance and use data to optimize KPIs tied to traffic, conversions, engagement, and ROI
Monitor emerging trends in email and SMS marketing to identify new opportunities that enhance audience engagement and conversion, supporting continuous optimization
Maintain knowledge of the dynamic digital ecosystem (search, social, native, display) and how channels work together
Develop a deep understanding of the business and act as primary marketing contact with local General Managers and other key personnel; ensure effective communication of corporate strategies to maintain compliance to brand standards
Execute on event strategy, tactical plans, and project manage including all logistics, onsite execution, and post event analysis
Drive new location opening sales performance by implementing plans to build awareness and drive traffic through grass root, PR and digital channels
Guide and ensure consistency of corporate and brand message throughout each marketing initiative

Requirements

A Bachelor’s degree marketing/advertising or related degree is required
At least three (3) years’ experience in consumer marketing, advertising, or media field
Strong project management and communication skills.
Deep understanding of marketing platforms (CRM & paid media); full knowledge of all bidding, targeting & optimization capabilities
Experience in executing local marketing plans while also supporting national programs as needed
Demonstrated self-starter with the ability to work autonomously, handle multiple projects, prioritize work assignments, meet deadlines, and work independently in a fast-paced environment
Ability to work at the strategic level and at the tactical level with ability to problem solve
Microsoft Office Suite knowledge required, specifically Microsoft Excel
Personal passion for health and fitness is a plus

Nice To Have

Personal passion for health and fitness is a plus

Fitness Ventures, LLC (Crunch Fitness)

Founded in 2016, Fitness Ventures is now one of the fastest growing and top performing franchisees in the Crunch Fitness system. Fitness Ventures currently owns and operates over 40 locations in over 20 states with several more in development, and is one of the largest holders of territory rights in the Crunch system, with nearly 100 territory development rights throughout the United States.In March of 2020, Prospect Hill Growth Partners took a majority ownership stake in the company. Prospect Hill is an established, Boston area private equity firm focused on operational value creation in middle-market growth companies. Founded in 1995 as J.W. Childs Associates and rebranded to Prospect Hill Growth Partners in 2019, we continue to focus on consumer and healthcare services. https://prospecthillgrowth.comCrunch Fitness is one of the leading fitness brands in the High Volume, Low Price, big box, fitness space. Originally founded in 1989 in New York City, Crunch is best known for infusing fitness and fun with its proprietary group fitness classes. Crunch Fitness locations offer one of the largest strength training areas in the industry and also provides such amenities as group fitness, ride studio, HIIT classes, personal training, hydromassage and tanning, all under one roof.

Founded in 2016

Altamonte Springs, Florida, USA

361 employees (16 in marketing)

www.fitnessventuresllc.com