Responsibilities

• Develops and delivers high-impact messaging on behalf of the SVP of the School of Business and school leadership, including talking points, media statements, conference remarks, and executive communications.
• Crafts compelling thought leadership content (blogs, op-eds, panel pitches) that elevate the value of business education and WGU’s offering within the education and workforce landscape.
• Prepares briefing materials and provides media preparation for school leaders in advance of interviews, speaking engagements, school summits, All Hands, and external appearances.
• Provides onsite strategic support at high-visibility conferences and events to ensure message alignment and brand presence.
• Leads media relations strategy for the School of Business portfolio and, working with WGU’s PR firm, proactively identifies pitch stories, secures coverage, and responds to media inquiries.
• Monitors industry news and media trends to surface timely opportunities for commentary, brand elevation, and thought leadership.
• Builds and maintains relationships with key industry and education journalists, influencers, and media platforms.
• Oversees creation of original written and visual content for newsletters, social media, and digital storytelling, including Instagram-style videos, slides, and visual briefings.
• Collaborates with internal partners and content creators to maintain and update web content related to the School of Business initiatives.
• Sources relevant internal and external data to support storytelling, enhance credibility, and reinforce thought leadership themes.

Requirements

• Bachelor’s degree in journalism, communication, marketing, public relations, or related field
• Minimum five years of experience in media, public relations, marketing, or communications within a higher education and/or a business environment
• Experience with social media and communication tools, including LinkedIn, Instagram, Facebook, Microsoft Office
• Understanding of higher education environment
• Familiarity with media relations practices
• Ability to conceptualize projects and manage multiple priorities
• Strategic thinker, with the ability to maintain good judgment in a fast-paced, dynamic environment
• Detail-oriented, organized, and able to meet deadlines
• Displays a competent and confident professional demeanor
• Works well in a team environment

Preferred

• Experience working in higher education
• Experience working within the business industry
• Experience working as a media reporter or public relations practitioner

Benefits

• medical, dental, vision, telehealth and mental healthcare
• health savings account and flexible spending account
• basic and voluntary life insurance
• disability coverage; accident, critical illness and hospital indemnity supplemental coverages
• legal and identity theft coverage
• retirement savings plan
• wellbeing program
• discounted WGU tuition
• flexible paid time off for rest and relaxation with no need for accrual
• flexible paid sick time with no need for accrual