PR Brand Account Executive at The Lede Company | Los Angeles, CA

The Lede Company

PR Brand Account Executive

Los Angeles, CA (Hybrid)

Salary Not AvailableMid Level2+ years expFull time

Posted 3 months ago

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Job Summary

Drive fashion, lifestyle, and CPG PR programs as a client-facing account executive, shaping stories and campaigns while coordinating teams and events.

Own developing stories, pitches, and client narratives to secure coverage.
Must-have: 2+ years in PR/media relations in fashion, lifestyle, or CPG (agency preferred).
Standout: Cross-functional collaboration across agency and client partner teams.

Job Description

Responsibilities

Help develop and pitch compelling stories and narratives on behalf of clients to secure consistent product-centric coverage and overall develop strong brand awareness
Lead select client programs and campaigns from planning to execution
Write, proof and edit a variety of PR and marketing materials, while contributing as a team member on client accounts
Oversee junior team members to review client agendas, recap reports and clips, while also mentoring them
Manage day-to-day client tasks, including being responsive to incoming client communications and requests
Help develop and ideate client PR strategies such as client messaging, media + influencer targets, creative seeding ideas, etc.
Work alongside partner teams within the agency as well as client partner agencies
Support onsite at events, coordinate logistics at all stages of programming, and coordinate retail promotions
Contribute to monthly, project and/or event reporting and recaps across all clients
And other duties as assigned

Requirements

Minimum 2 years PR, media relations, and account management experience in the fashion, lifestyle and cpg verticals; agency experience preferred
Bachelor’s degree in communications, public relations, marketing, or related field
Exceptional written, verbal and presentation skills
Outstanding interpersonal skills
Business acumen with the ability to effectively communicate with clients and internal teams
Meticulous attention to detail
Ability to effectively handle multiple projects simultaneously in a fast-paced environment
Proficiency in social media platforms and digital marketing

Preferred

A collaborative team member and an out-of-the-box thinker
An enthusiastic professional with a passion for communications and deep expertise in building, stewarding, and growing relationships
A strong communicator, researcher, and strategist who is obsessed with delivering great work
A self-starter with energy and creativity who passionate about beauty, wellness and culture

The Lede Company

The Lede Company is a full-service strategy, communications and social impact consulting firm, specializing in corporate, entertainment, brand and nonprofit sectors. With dedicated Talent, Music, Strategic Communications, Brand, Content and Social Impact divisions, we work with our clients to advance business and social outcomes through innovative storytelling, media, campaigns and partnerships. Our service offerings draw on our expertise, relationships, and resources, all of which enable us to exceed client expectations and ultimately, deliver results.With extensive experience and expertise in the media, tech, fashion, beauty & wellness, lifestyle, entertainment, music, advocacy, nonprofit and related industries, we help best-in-class organizations and individuals establish and manage their public affairs, as well as develop and support their mission, including brand strategy, internal and external communications and PR, content and campaign development, as well as their social impact, sustainability and advocacy efforts.Proudly founded by a diverse group of women leaders in 2018, the Lede Company has teams and offices in New York City and Los Angeles and is proud to partner with an incredible collective of clients and partners around the globe. Learn more at ledecompany.com.

Founded in 2018

Beverly Hills, California, USA

217 employees (126 in marketing)

www.ledecompany.com