Responsibilities

• Campaign Management & Optimization
• Build, launch, maintain, and optimize paid advertising campaigns across Google Ads and Meta Ads
• Monitor campaign performance and make ongoing adjustments to improve results
• Manage campaign budgets appropriately based on client goals and available spend
• Optimize campaigns around key client objectives, including: Lead volume, Cost per lead, Revenue, ROAS, Conversion value, Budget utilization
• Perform keyword research and manage keywords, search terms, negative keywords, audiences, bidding strategies, and targeting
• Create, test, and optimize ad copy and other campaign elements
• Identify underperforming areas and take appropriate action rather than allowing issues to continue
• Ensure campaigns follow current platform and E-impact best practices
• Account Growth & Strategy

Requirements

• 2+ years of hands-on experience managing paid advertising campaigns
• Strong technical expertise across major advertising platforms
• Exceptional attention to detail
• Analytical thinking
• Ability to identify opportunities for optimization, growth, and scalability
• Take full ownership of assigned accounts, understanding what is happening, why it is happening, insights, and actions

Preferred

• Develop an understanding of other ad platforms (Pinterest, TikTok, OpenAI, etc)

Benefits

• Medical, Dental & 401k
• Competetitive paid time off
• Commission
• Complimentary snacks
• Ergonomic workstations