Responsibilities

• Conducting keyword research and writing ad copy
• Structuring campaigns and ad groups and determining the best campaign settings
• Working with large Google Ads data sets in Excel
• Uploading data and ad content using Google Ads Editor
• Creating, analyzing, and optimizing Google Ads and Bing Ads campaigns for clients across various industries
• Optimizing Google Ads and Bing Ads campaigns to drive highly targeted traffic to client websites and online stores
• Helping ensure a strong return on investment for each client’s marketing budget
• Consulting regularly with the Google Ads Manager, SEO team, and other stakeholders to align PPC strategies with client goals
• Monitoring campaign performance using reporting tools
• Analyzing campaign metrics and data to provide recommendations for improving performance

Requirements

• Minimum of 6 months of experience managing SEM or PPC campaigns
• Experience with Google Ads Editor and Bing Ads Editor
• Experience using Google Keyword Planner or other keyword research tools
• Knowledge of account KPI selection, measurement, and reporting
• Ability to work with large Google Ads data sets in Excel, including VLOOKUP and VBA
• Passion for marketing, advertising, and online content development
• Strong research abilities and excellent analytical skills
• Excellent time management skills and ability to meet strict deadlines
• Ability to adapt to a diverse and multicultural remote work environment
• Passion for building and growing in a startup-style environment

Preferred

• One or more years of professional Google Ads experience
• Google Ads Certification
• Bing Ads experience
• Facebook paid advertising experience
• High proficiency in Microsoft Excel, Gmail, Google Docs, and Basecamp
• Experience with campaign reporting, performance analysis, and ROI optimization
• Experience with A/B testing for ads and landing pages

Benefits

• 100% remote work with a company that has supported remote team members for more than a decade
• Competitive profit-sharing bonus plan, with up to 50% of company profits paid to full-time employees each month
• Competitive Paid Time Off plan that supports work-life balance
• Subsidized gym memberships
• Medical, dental, vision, and life insurance packages for eligible US-based team members
• International Health Insurance Reimbursement Program for eligible international team members
• Device upgrade and learning reimbursement programs
• Career development plans with clearly defined goals and rewards
• Additional job-specific incentives and bonuses