Responsibilities

• Best Practices Development
• Establish and implement SEM best practices across the organization
• Review and refine SEM strategies to align with our goals, maximizing ROI on search campaigns
• Create QA process to ensure all campaigns meet organizational standards and align with new best practices
• Author points of view, white papers, and internal briefings that establish the agency's perspective on the future of paid search and how AI is reshaping search behavior in pharmaceutical marketing
• Monitor industry trends, new technologies, and competitive landscape related to SEM
• Identify opportunities for the use of tools and techniques that enhance search performance
• Lead the agency's perspective on how AI, generative search engines, and AI-driven answer experiences (e.g., Google AI Overviews, ChatGPT) are reshaping paid search strategy in a regulated industry
• Evaluate emerging AI-powered bidding, creative, and audience tools and recommend where to pilot, scale, or hold based on performance and compliance fit
• Support the planning, execution, and optimization of paid search campaigns across multiple platforms (e.g., Google Ads, Bing Ads) to achieve targeted KPIs

Requirements

• 4+ years of experience in SEM/Digital Marketing with experience successful campaign management
• Proficiency in Google Ads, Bing Ads, SA360, Google Analytics and SEM tools (e.g., SEMrush, AdThena) with an understanding of pharmaceutical industry regulations
• Experience with web analytics tools (e.g., Google Analytics, Adobe Analytics). Mastery of Excel and Microsoft Office necessary.
• Understanding of AI as a tool for efficiency
• Knowledge of SEM best practices and how they apply to the pharmaceutical industry to integrate search strategies.
• Demonstrated experience writing thought leadership content (POVs, white papers, conference talks, or published articles) on paid search, digital media, or marketing technology
• Working knowledge of how AI and generative search (e.g., Google AI Overviews, ChatGPT, LLM-driven answer engines) are changing paid search, and a clear perspective on where the discipline is heading

Benefits

• Inizio Evoke offers a fully remote work environment and outstanding company-paid benefits, including medical, dental, 401(k), tuition reimbursement, and flexible time off.