Responsibilities

• lead the strategy, execution, and optimization of paid media campaigns across Google, Meta, and other digital advertising platforms.
• drive qualified leads.
• improve conversion performance.
• maximize ROI through data-driven decision-making.

Requirements

• 3+ years of hands-on PPC and paid media management experience
• Behavioral health, mental health, addiction treatment, or healthcare marketing experience strongly preferred
• Expert knowledge of Google Ads, Meta Ads, Google Analytics, and conversion tracking
• Strong understanding of CPA, CPL, CPC, ROAS, attribution models, and lead generation metrics
• Ability to confidently discuss campaign goals, target CPA/CPL benchmarks, budget allocation, and optimization strategies
• Experience managing and optimizing substantial monthly ad budgets
• Skilled in keyword strategy, audience targeting, landing page testing, A/B testing, and performance reporting
• Agency experience preferred

Preferred

• Experience with healthcare advertising compliance and regulatory considerations