Responsibilities

• Create, maintain and optimize successful PPC and SEO campaigns through google ads, bing (microsoft ads) and yahoo ads
• Measure and report performance of all digital marketing campaigns and assess against goals (ROI and Target CPA)
• Provide monthly analytic reports with recommendations specific to driving and optimizing traffic, behaviour campaign response, keyword research/analysis, SEO and SEM opportunity
• Continious work with SEO, Yoast and other platforms to optimize organic search ranking
• Work with various contents such as mulimedias on YouTube channels, blogs, posters, videos, audio podcasts, etc.
• Develop, help and manage on social media accounts - drive engagement, increase brand awareness, grow followers, build website traffic, and generate leads..
• In some cases, editing the documents in MS word is needed.
• Back up of our documentation team and business development team
• Because the company is growing, role is not limited to filing and customer service duties only.
• Other duties as receptionist, postal label creation, photocopying, faxing etc. may be involved

Requirements

• Minimum bachelor or undergraduate degree from a Canadian university or college.
• Preferred fields of education are economics, finance, BBA, marketing, multimedia, IT, E-Commerce, mathematics and computer science or other related fields
• Minimum one year work experience in PPC related field in Canada is REQUIRED
• Independent worker with minimal supervision
• Committed to grow, stay longer and willing to proceed to further higher career path
• Sincere, team player and independent worker with least monitoring
• Very fluent in English speaking.
• IT and Computer skills on Video Editing, Graphic Design, YouTube Channels, Google Drive, Excel, Internet Browsers, Social Medias, E-Commerce etc.
• Attitude to be the part of the company, patience in dealing customers and adopting diversified work environment are desirable personal skills
• The position requires lots of learning and training on different products. Therefore, we are looking for someone who has passion for learning and on going training.

Preferred

• Attitude to be the part of the company, patience in dealing customers and adopting diversified work environment are desirable personal skills
• The position requires lots of learning and training on different products. Therefore, we are looking for someone who has passion for learning and on going training.

Benefits

• Paid time off.
• Flexible work schedule.
• Work remotely (as per need basis).
• Group health insurance.
• Casual dress code.
• Company paid training and licencing.
• Super-friendly and cooperative team.

ai_summary

Own and optimize integrated digital marketing campaigns across PPC and SEO, drive traffic and lead generation, and translate performance into actionable recommendations for growth.

• Campaign operations: Plan, execute, test, and optimize PPC and SEO programs across Google Ads, Bing/Microsoft Ads, and Yahoo.
• Analytics and reporting: Measure ROI and CPA, deliver monthly insights, and identify optimization opportunities for traffic and conversions.
• Content and social alignment: Collaborate on multimedia assets and social channels to boost brand awareness and website traffic.