Responsibilities

• Manage and optimize campaigns across Paid Social (Meta, YouTube, Snapchat, TikTok) and Display
• Continuously refine targeting, creative, and placements to improve ROI
• Monitor performance daily and act quickly on trends and opportunities
• Analyze campaign data to uncover insights and optimization opportunities
• Translate performance into clear, actionable recommendations
• Use data storytelling to explain what’s working—and what’s next
• Develop audience targeting strategies aligned to client goals
• Recommend creative enhancements in partnership with design teams
• Identify growth and expansion opportunities across channels
• Partner with Account Managers on client strategy and KPIs

Requirements

• 3+ years of hands-on experience managing and optimizing digital campaigns
• Strong expertise in Paid Social platforms (Meta, YouTube, Snapchat, TikTok) and Display
• Solid analytical skills with the ability to interpret complex data and act on it
• Advanced Excel skills and experience with reporting/analytics tools
• Ability to clearly communicate insights to both technical and non-technical audiences
• A proactive, self-starter mindset with strong attention to detail
• Bachelor’s degree in Marketing, Business, Economics, or related field
• 3+ years optimizing digital advertising campaigns
• 2+ years of analytics/reporting experience