PPC & AI Optimization Specialist

Westlake, OH (On-site)

Salary Not AvailableMid Level3+ years expFull time

Posted 4 months ago

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Job Summary

Own hands-on PPC execution and optimization across Google, Microsoft, and Local Service Ads to drive measurable performance.

  • Own build, launch, and management of paid search campaigns
  • Must-have: 1–3 years of hands-on PPC experience
  • Standout: AI-driven optimization features and cross-network scope

Job Description

Responsibilities

  • Build, launch, and manage PPC campaigns within Google Ads, Microsoft Ads, and Local Service Ads.
  • Execute optimization adjustments aligned with best practices and leadership direction.
  • Optimize:
  • - Keywords and match types
  • - Negative keyword lists
  • - Ad copy variations
  • - Ad extensions
  • - Bid adjustments
  • - Budget pacing
  • Conduct weekly performance reviews across all assigned accounts.
  • Identify underperforming components and implement corrective actions quickly.
  • Ensure conversion tracking, call tracking, and lead verification are accurate.
  • Maintain strict adherence to internal quality standards and best practices.
  • AI-Driven Optimization
  • - Leverage AI-powered features such as:
  • - Smart Bidding strategies
  • - Automated rules
  • - Performance Max (where applicable)
  • - AI-assisted ad copy refinement
  • - Use AI tools to: (continued) _See next bullets_
ChoiceLocal logo

ChoiceLocal

ChoiceLocal is a digital marketing agency specializing in franchise systems. Today we work with almost 60 franchise systems. We drive new customers as well as qualified job applicants to our partners via industry-leading digital marketing, amazing customer service and technology. We offer a unique set of services to franchisors and franchisees driving new customers, new hires, and new franchisees.Our typical franchisee receives $15.54 back for every $1 in marketing investment they make with us and a doubling of job applicant volume at the same or better hiring rates.We are a purpose-driven business and our stated company mission is: Help Others. Our mission is rooted in faith. 10% of our profits are donated to help kids in need through donations we make directly to the Benjamin Isaac Foundation, named after the late unborn son of Joe and Becky Soltis. Joe Soltis is the founder of ChoiceLocal.ChoiceLocal is an Inc. 5000 fastest growing company in America and is rated as a top workplace for 6 consecutive years.

Founded in 2014
Westlake, Ohio, USA
85 employees (35 in marketing)

Traffic Signals

Monthly Visitors
4.9K
Traffic Source Mix
Search
30.6%
Direct
45.9%
Referral
7.9%
Social
13.7%
Paid
1.6%

Headcount Trend

Current headcount: ~83

Marketing Team

Marketing Team Size
35 (41% of company)