PPC Account Strategist

San Diego County, CA (Hybrid)

$70K/yr – $80K/yrMid Level3+ years expFull time

Posted 6 months ago

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Job Summary

Own and optimize PPC across Google Ads for multiple brands, driving growth and clear reporting.

  • Must-have: 3+ years of managing Google Ads with measurable success.
  • Standout: Cross-channel collaboration and full-funnel strategy experience for client relationships.

Job Description

Responsibilities

  • Strategically manage and optimize Google Ads campaigns across multiple accounts.
  • Drive performance based on KPIs such as CPL, CPA, ROAS, and CTR.
  • Audit underperforming campaigns and apply recovery strategies.
  • Conduct keyword research, competitor analysis, and audience segmentation.
  • Collaborate with internal teams on full-funnel strategies and cross-channel efforts.
  • Prepare insightful performance reports and communicate results clearly to stakeholders.
  • Develop relationships and collaborate with Corporate/Franchised Operations team members to prepare monthly reports and performance analytics
  • Conduct performance and strategy review meetings with accounts
  • Participate in client expansion activities such as webinars, vendor meetings & other client relationship building activities as needed
  • Stay ahead of PPC trends, Google algorithm updates, and platform best practices.

Requirements

  • 3+ years of experience managing Google Ads with measurable success.
  • Proven track record of delivering growth and ROI via PPC campaigns.
  • Strong understanding of Google Ads Editor, Tag Manager, Google Analytics (GA4), and conversion tracking setup.
  • Experience managing high-budget campaigns in various industries.
  • Analytical mindset with the ability to make strategic decisions from data.
  • Excellent communication and presentation skills.
  • Self-motivation and proactive attitude.

Benefits

  • Competitive Base Salary: $70-80k annually
  • Performance Incentive Program: Significant earning potential through performance bonuses for new client acquisition and profitable account growth
  • Paid Time Off: 120 hours annually (grows with tenure)
  • Sick Leave
  • Paid Holidays
  • Medical, Dental & Vision Insurance
  • 401K program availability
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JL Marketing

Your partner in generating new business, building brand awareness, and creating engaging digital campaigns.

Founded in 2015
Carlsbad, California, USA
25 employees (12 in marketing)

Traffic Signals

Monthly Visitors
2.3K
Monthly Google Ads Budget
$2.4K
Traffic Source Mix
Search
22.1%
Direct
56.8%
Referral
5.4%
Social
14.3%
Paid
1.4%

Headcount Trend

Current headcount: ~26

Marketing Team

Marketing Team Size
8 (32% of company)