Portfolio Marketing Manager - Seed Applied Technologies, US

USA (On-site)

Salary Not AvailableMid Level5+ years expFull time

Posted 3 months ago

Job Summary

Own end-to-end portfolio marketing with multi-year planning, pricing, and lifecycle decisions while coordinating cross-functional teams to fuel demand, product launches, and market expansion.

Portfolio ownership: strategize and manage product plans, pricing, and lifecycle to hit targets.
Cross-functional leadership: align marketing, sales, finance, regulatory, and product teams to execute on market programs and launches.
Market intelligence: build competitive analyses and drive pricing/positioning decisions across segments.

Job Description

Develop and implement annual business and strategic marketing plans including volume targets, pricing, and positioning for assigned portfolio.
In conjunction with marketing, sales, and finance teams, support the development of annual market programs to drive demand creation
Lead the continued development of the UPL product pipeline, launching new products and collaborating with product development and technical teams to develop a robust and customer centric pipeline.
On-going support of sales; active interaction with sales organization and external customers including distributors and retailers.
Oversee and direct advertising, communications, and public relations activities to support marketing plans.
Coordinate with Regulatory for state and federal registrations for existing portfolio, including product label expansion.
Work closely with supply chain and procurement to establish key cost optimization initiatives ensuring projects are defined and completed in a timely fashion.
Coordinate product supply with Sales and Key Accounts: update forecasts for assigned products monthly.
Create and manage 3-5 year strategic plan and product lifecycle management within portfolio to achieve sales and profit targets.
Conduct competitive analyses and market research to identify market opportunities.

Marketing Team

Marketing Roles Posted (Last 30 Days)

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