Portfolio Marketing Manager - Fungicides and Insecticides

Responsibilities

• The Portfolio Marketing Manager - Fungicides and Insecticides is responsible for annual profit, loss, and strategy development of the assigned product portfolio.
• Interface with multiple functions within the organization including sales, key account managers, supply chain, finance, development, regulatory, and global marketing.
• Provide marketing direction and support to the sales team in support of achieving set product goals.
• Develop and implement annual business and marketing plans including volume targets, pricing, and positioning for assigned portfolio.
• In conjunction with marketing, sales, and finance teams, support the development of annual market programs to drive demand creation.
• Lead the continued development of the UPL product pipeline, launching new products and collaborating with product development and technical teams to develop a robust and customer centric pipeline.
• On-going support of sales; active interaction with sales organization and external customers including distributors and retailers.
• Oversee and direct advertising, communications, and public relations activities to support marketing plans.
• Coordinate with Regulatory for state and federal registrations for existing portfolio, including product label expansion.
• Work closely with supply chain and procurement to establish key cost optimization initiatives ensuring projects are defined and completed in a timely fashion.
• Create and manage 5-year strategic plan for portfolio to achieve sales and profit targets.
• Conduct competitive analyses and market research to identify market opportunities.
• Develop and recommend product pricing/profitability and positioning strategies for future products across all relevant customer and market segments.
• Manage approved projects within current project management system.
• Maintain third party agreements with expected obligations.
• Interface with global marketing and development managers to ensure strategic alignment of portfolio and full leverage of UPL manufacturing strengths.
• Build business cases for new projects and ensure existing projects are kept up to date.

Requirements

• Bachelor's degree in marketing, business, agriculture, or a related field.
• Master's degree is a plus.
• Over 5+ years of proven experience in product marketing within the agricultural or crop protection industry in North America or Global roles.
• In-depth understanding of fungicides and insecticides, crop protection practices, and market dynamics.
• Be solutions focused and be comfortable working in an environment which demands strong deliverables along with the ability to identify problems and drive appropriate solutions.
• Strong analytical and strategic thinking skills.
• Strong written and verbal communication skills with the ability to present clear, concise data to individuals and in a group setting.
• Strong interpersonal skills: ability to maintain internal and external relationships.
• Must be proficient in Microsoft Office Suite: Outlook, word processing, spreadsheet create/formula creation, presentations, and analytics and trending software.
• Travel: 15-20% to meet Sales and R&D field teams, attend conferences/ external events of relevant to the marketing function and internal business meetings.