Portfolio Analytics & Strategy Analyst Senior - Marketing & Customer Analytics

Responsibilities

• Credit Cards and Lending products audience selection, targeting and performance analysis
• Own analysis and optimization on Experian’s Ascend Marketing platform across all Retail Lending products (Consumer Card, Business Card, Unsecured Installment Loans, HELOC, and Mortgage)
• Partner with all parties (internal and external) to ensure high quality delivery
• Targeting strategy and campaign process flows in internal channels including online banking, mobile, care center and branches across products and different type of offers.
• Identify opportunities to improve campaign processes and data flows among FICO, Experian, and PNC platforms
• Analyze flows in internal channels including online banking, mobile, care center and branches across products and different type of offers.
• Support profitable growth through campaign process analysis
• Create campaign performance reports across channels and products

Requirements

• 3+ years in quantitative analytics fields
• Strong proficiency in data tools (SQL, SAS, Python, Tableau, Hadoop or similar) and experience working with large, complex datasets.
• Hands-on experience with Retail Lending products (Credit Card, Personal Loan, HELOC, and Mortgage)
• Demonstrated experience in Retail Lending eligibility criteria, customer selection or marketing analytics
• Proven experience executing campaign audience selection criteria for prescreen and non-prescreen acquisition campaigns
• Excellent communication and results orientation, with a strong sense of accountability and urgency.
• Financial Services
• Education: Bachelors
• Certifications: No Required Certification(s)
• Licenses: No Required License(s)

Preferred

• Analytical Thinking, Credit Risks, Data Analytics, Financial Analysis, Model Development, Operational Risks, Quantitative Models, Risk Appetite
• Analytical Approach, Banking Products, Big Data Management and Analytics, Business Analytics, Credit Risk, Mathematics of Financial Instruments, Operational Risk, Performance Measurement, Predictive Analytics, Pricing Models and Analytics, Regulatory Environment - Financial Services, Risk Management Banking

Benefits

• PNC offers a comprehensive range of benefits to help meet your needs now and in the future. Depending on your eligibility, options for full-time employees include: medical/prescription drug coverage (with a Health Savings Account feature), dental and vision options; employee and spouse/child life insurance; short and long-term disability protection; 401(k) with PNC match, pension and stock purchase plans; dependent care reimbursement account; back-up child/elder care; adoption, surrogacy, and doula reimbursement; educational assistance, including select programs fully paid; a robust wellness program with financial incentives.