Player Connections Paid Media Specialist

Novato, CA (Hybrid)

$75K/yr – $110K/yrMid Level2+ years expFull time

Posted 2 days ago

Job Summary

Own the end-to-end paid media execution within the pod, from live campaign management and QA to platform activation and cross-functional collaboration, with a focus on delivering on timelines and data-driven optimization.

  • Own campaign execution and live campaign management as a primary workstream
  • Drive platform activation and partner management with external platforms
  • Collaborate across Creative, Analytics, and Marketing Tech while overseeing financial and operational tasks

Job Description

Responsibilities

  • Campaign Execution & Pod Delivery
  • Drive the execution and delivery of paid media campaigns with a strong sense of ownership and accountability within the pod team .
  • Translate media planning into actionable steps by managing detailed workflows and rigorous QA processes to ensure accuracy and timely delivery .
  • Own the "live" process for campaigns, coordinating the implementation of creative assets, tracking, and targeting parameters across multiple platforms .
  • Monitor daily campaign pacing and performance tracking, conducting deep-dive post-campaign analyses (PCAs) to uncover actionable insights .
  • Maintain clear, up-to-date documentation and ensure all timelines are met for the overarching media strategies .
  • Contribute to planning discussions to strengthen strategic understanding .
  • Platform Activation & Partner Management
  • Manage recurring platform representative relationships and meetings (e.g., Meta, Google, TikTok), actively seeking opportunities to maximize platform value and improve deliverables .
  • Execute and optimize "hands-on-keyboard" campaigns within in-house media platforms, ensuring alignment with 1st party data activation goals .

Requirements

  • 2–4 years of experience in media planning or digital marketing execution .
  • Established professional contributor with a full understanding of Meta Ads Manager and Google Ads interfaces .
  • Experience in tactical campaign execution, including budget management, trafficking, and QA processes .
  • Proven ability to analyze multiple data sets to support performance tracking and ongoing optimization .
  • Strong communication skills with experience managing professional relationships with external platform partners .
  • Proficient in Excel/Google Sheets for data documentation and financial tracking .

Preferred

  • Experience in the gaming or entertainment industry .
  • Familiarity with Customer Data Platform (CDP) activation .
  • Experience in an agenc y or high-growth "pod" environment .
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At 2K, we create unforgettable games that turn players into fanatics. Since 2005, we’ve delivered iconic experiences across PC, console, and mobile for millions of players around the world.2K is home to many talented development studios, including 31st Union, Cat Daddy Games, Cloud Chamber, Firaxis Games, Gearbox Software, Hangar 13, HB Studios and Visual Concepts. 2K’s portfolio currently includes several AAA, sports and entertainment brands, including global powerhouse NBA®️ 2K; renowned BioShock®️, Borderlands®️, Mafia, Sid Meier’s Civilization®️ and XCOM®️ brands; popular WWE®️ 2K and WWE®️ SuperCard franchises, TopSpin®️ as well as the critically and commercially acclaimed PGA TOUR®️ 2K.Our people are the heartbeat of 2K. We foster a culture where everyone is empowered to come as they are, think boldly, and do their best work - together. 2K is a publishing label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO).For more information, please visit 2k.com.

Founded in 2005
Novato, California, USA
2.8K employees (1,029 in marketing)
0% recommend to a friend
100% CEO approval

Salaries

Posted range

$75K/yr – $110K/yr

Taken straight from the job posting.

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