Player Connections Paid Media Specialist

Responsibilities

• Campaign Execution & Pod Delivery
• Drive the execution and delivery of paid media campaigns with a strong sense of ownership and accountability within the pod team .
• Translate media planning into actionable steps by managing detailed workflows and rigorous QA processes to ensure accuracy and timely delivery .
• Own the "live" process for campaigns, coordinating the implementation of creative assets, tracking, and targeting parameters across multiple platforms .
• Monitor daily campaign pacing and performance tracking, conducting deep-dive post-campaign analyses (PCAs) to uncover actionable insights .
• Maintain clear, up-to-date documentation and ensure all timelines are met for the overarching media strategies .
• Contribute to planning discussions to strengthen strategic understanding .
• Platform Activation & Partner Management
• Manage recurring platform representative relationships and meetings (e.g., Meta, Google, TikTok), actively seeking opportunities to maximize platform value and improve deliverables .
• Execute and optimize "hands-on-keyboard" campaigns within in-house media platforms, ensuring alignment with 1st party data activation goals .

Requirements

• 2–4 years of experience in media planning or digital marketing execution .
• Established professional contributor with a full understanding of Meta Ads Manager and Google Ads interfaces .
• Experience in tactical campaign execution, including budget management, trafficking, and QA processes .
• Proven ability to analyze multiple data sets to support performance tracking and ongoing optimization .
• Strong communication skills with experience managing professional relationships with external platform partners .
• Proficient in Excel/Google Sheets for data documentation and financial tracking .

Preferred

• Experience in the gaming or entertainment industry .
• Familiarity with Customer Data Platform (CDP) activation .
• Experience in an agenc y or high-growth "pod" environment .